BIS presentation nintendo

1. BIS
presentation
Student name: Jingyi Cui (iris)
Student Number:2523574
Tutor: Gerry McCann
Subject: Business Information Systems
Nintendo

2. Introduction
• Nintendo is a world famous video game company
• The company's famous games include the Mario series, The
Legend of Zelda, Pokémon, and Animal Crossing.
• Fusajiro Yamauchi founded in Tokyo in 1889, started out
making a Japanese card called Hnanfuda.
• Today, the company has branches all over the world, such as
Nintendo America, Nintendo Europe and so on.

3. Products

4. Financial events
• In 1983, Nintendo launched its first home videogame console. In just
three years, it was bought into 26.5 million homes(Takiff,​ 1986).
• Nintendo was challenging an area it had never been involved in before,
the handheld gaming market. And Nintendo won the competition with an
$88.99, high-quality handheld console called the Game Boy, released in
1989. (​Nintendo,​ ​2020)
• Nintendo never stopped moving forward,A new product called robot
was released by Nintendo again in 2017, With wireless technology and
enhanced motion-sensing, the device named Nintendo Switch has sold
3.27 billion units in just two years.( Wagner, 2019)

5. conclusion
• Over the years, Nintendo's business has not been smooth
sailing, always facing change in the market and competitors
with sophisticated hardware technology such as Microsoft.
However, Nintendo continued to innovate, constantly adding
new features to existing products and creating a new product
to attract new users. These methods made Nintendo
outstanding in the video games industry.

6. Bibliography