1. GAME FREAK inc.
Company Report
Mohammed Joy

2. Product
Develop video games primarily for Nintendo
CEO Satoshi Tajiri
created Pokemon
Pokemon brand

3. Finances
● Earned $50.13 billion in revenue
● Earned $1.5 billion in 2013
● Sold 13.29 million units sold in 2013, giving
Nintendo peak stock boost

4. History
● Video game magazine in 1980’s
● Tajiri published first game in 1989
● Began working for Nintendo
● Pitched “Capsule Monsters” in 1990
● First Pokemon games were a six year project
● Release in Feb 27, 1996- overnight success

5. What’s Hot?

6. Secret Sauce
Adaptability while
maintaining brand.

7. Story Time

8. Competition- 2nd place (260m)
● Any Nintendo handheld game developer
● Mario is the best-selling video game franchise (497m)
● Grand Theft Auto (185m), The Sims (175m), Need for
Speed (150m)

9. Buy or Sell?!...
Hold .-.
● In the midst of a big release
● Few weeks off
● Wait for a better time to buy