Cost-per-install mobile affiliate networks provide offers that pay based on a CPI model (per install). This provides opportunities for app developers, mobile media buyers and affiliates to make money promoting apps or games. With the typical cost per install now hitting over $3, this is an increasingly lucrative market to play in. Cost Per Install app and mobile game offers have transformed the mobile affiliate marketing landscape. This guide covers the major CPI networks operatingin the market today.

1. App Marketing Networks 2014
Cost Per Install
(CPI) Affiliate
Networks
Guide
Cost Per Install app and mobile game offers have
transformed the mobile affiliate marketing landscape.
This guide covers the major CPI networks operating
in the market today.
An inside guide, from the experts at
2015Edition

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Cost Per Install (CPI) Affiliate Networks Guide
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Cost Per Install (CPI) Affiliate
Networks Guide
Cost-per-install mobile affiliate networks provide offers that pay based on a CPI model (per
install). This provides opportunities for app developers, mobile media buyers and affiliates
to make money promoting apps or games. With the typical cost per install now hitting over
$3, this is an increasingly lucrative market to play in.
The advertiser is charged only when the app is installed by users, hence the model name
‘cost-per-install’. These types of offers have increasingly taken over from older types of
mobile offers such as mobile content services, dating and subscription services. With mobile
commerce in areas such as travel, finance and retail still in the early stages in terms of the
mobile affiliate market, cost per install apps and mobile game offers dominate the market
and have delivered huge growth for the industry and have made millionaires of some indi-
vidual affiliates and lucrative exits for some affiliate networks.
There are a range of different types of users who can take advantage of CPI-based affiliate
business models including:
• mobile publishers – can generate revenue for themselves by monetising their traffic while
promoting other apps at the same time
• affiliates and media buyers – make money buy buying traffic and running campaigns (man-
aging creatives, targeting, ad ops etc) promoting CPI offers
• mobile ad networks and ad servers – can monetise unfilled inventory with CPI offers
which by their nature have no real limit to their ‘fill rate’
Such is the growth of CPI-based mobile offers within the affiliate industry it’s become a

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core area of focus for many of the major affiliate and media buying resources and communi-
ties such as Stack That Money for example which has a large and growing forum specifically
devoted to mobile media buying and CPI offers. Online affiliate platforms that previously
focused on other verticals have repositioned themselves as mobile CPA networks with apps
and mobile game offers.
Below we’ve created a list containing some of the key Cost Per Install Affiliate Networks out
there for app publishers and media buyers at the moment. From big affiliate networks like Yeah-
Mobi, to Leadbolt’s direct deals marketplace, there should be something here for everyone.
YeahMobi
YeahMobi is a mobile affiliate network and a subcompany of NDP Media Corp that was
founded in 2009. YeahMobi works directly with its clients and has a variety of mobile cam-
paigns on offer. They use a CPI/CPA model at the core of their platform.
• Tagline: “Over 10k+ high quality mobile offers”
• Key Features: International coverage, over 500 direct advertisers
• CPI Offers: CPI offers on mobile tools apps, mobile games
YeahMobi’s App Developer Monetisation Secrets Salon, Beijing
Cost Per Install (CPI) Affiliate Networks Guide

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ClicksMob
ClicksMob‘s mobile affiliate network features a variety of different models for its offers,
among these are CPI-based ones. ClicksMob has dedicated campaign optimisation services,
and supports mobile app developers/advertisers through their journey of monetising and
promoting their app. In addition to this they offer global traffic in over 150 countries, and
reporting/tracking services.
• Tagline: “Worldwide campaigns at the highest payouts”
• Key Features: Global traffic, reporting and tracking, smart targeting
• CPI Offers: CPI campaigns and offers across gaming, entertainment and more
Matomy
Matomy is a global performance-based company. Matomy offers its mobile affiliates a varie-
ty of 1500 international mobile campaigns in the CPI format, although this does also include
CPA. The network also features exclusive advertisers, weekly payments and a dedicated
account manager to help app developers along.
• Tagline: “1,500 CPI Mobile offers”
• Key Features: Account manager, weekly payments
• CPI Offers: CPI-based delivery on the Facebook mobile app and the Google Display Net-
work, mobile apps, games and more
ClickDealer
ClickDealer is a mobile affiliate network that provides its mobile advertisers and affiliates
with 1000s of potential CPI offers. The ClickDealer network features over 5400 active pub-
lishers, over 5 million conversions a month and 3 million app installs a month.
• Tagline: “Only scalable mobile offers that work”
• Key Features: 24/7 support, loyalty program
• CPI Offers: Web, wap, pay-per-call, social and mobile apps CPI offers
Cost Per Install (CPI) Affiliate Networks Guide

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Avazu Private Exchange (APX)
The Avazu Private Exchange is an ad exchange for publishers/app developers to convert
their worldwide traffic into revenue. The APX platform features customisable CPI offers and
weekly payments, along with dedicated technical support and knowledge for app publishers.
The exchange also provides landing pages for over 25 countries.
• Tagline: “A leading self-served ad exchange”
• Key Features: Weekly payments, customisable offers
• CPI Offers: CPI offers for apps and mobile games
Avazu Private Exchange (APX) Website Screenshot
GoWide
GoWide is a mobile affiliate network with global reach. It connects its clients with millions
of mobile consumers via CPI (and other) partnerships. GoWide will analyse a campaign and
optimise it in response to a variety of performance factors – ensuring that the highest ROI is
achieved. They also monitor every campaign they run on a 24/7 a basis.
• Tagline: “Mobile affiliate network for app promotion”
• Key Features: Global campaigns, advanced targeting
• CPI Offers: CPI offers for apps and games
Cost Per Install (CPI) Affiliate Networks Guide

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GoWide Website Screenshot
Wadogo
Wadogo is a mobile affiliate network that offers their affiliates a platform to scale their
earnings through more than 300 live offers. The CPI offers available are diverse and con-
sist of gaming, e-commerce, classifieds, travel and utility advertisers. Wadogo also features
dedicated account managers who help clients identify the best performing offers for their
inventory.
• Tagline: “Exclusive global offers”
• Key Features: Daily reports, monthly payments, global offers
• CPI Offers: CPI offers for gaming, travel and utility
Wadogo Website Screenshot
Cost Per Install (CPI) Affiliate Networks Guide

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Brus Media
Brus Media is a mobile affiliate network that centres on performance based advertising for
advertisers and publishers. The fully managed CPI campaigns that Brus Media offer consist
of 1500 active mobile publishers, 100 digital media buyers and over 20 mobile advertising
networks.
• Tagline: “Performance-based advertising for Publishers and Advertisers”
• Key Features: Geo targeting, campaign optimisation
• CPI Offers: CPI offers for apps and games
Brus Media Website Screenshot
Performance Revenues
Performance Revenues is a mobile affiliate network with a large selection of CPI offers
worldwide. The network boasts exclusive and high paying offers in verticals such as mobile
games, utilities, and more. Performance Revenues is committed to maintaining 99% fill rates
with offers on both web and mobile.
• Tagline: “Promote top-converting exclusive offers”
• Key Features: Reporting, tracking, worldwide offers
• CPI Offers: CPI offers for travel, dating, mobile games
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Performance Revenues Website Screenshot
Unilead
The Unilead mobile affiliate network features mobile advertising campaigns with hundreds
of CPI/CPA offers. The network also provides real-time reporting, 24/7 support and simple
integration with mobile analytics systems. The offers available on the network cover all types
of traffic, including in-app, mobile web, Android and iOS.
• Tagline: “Top offers from the world’s best advertisers”
• Key Features: Real-time reporting, global campaigns
• CPI Offers: CPI offers for mobile apps and games
Unilead Website Screenshot
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Leadbolt Connect
Leadbolt Connect is a direct deals marketplace that has access to a host of deals to promote
premium apps. Leadbolt Connect offers the ability for clients to choose the apps they want
to run deals with – these direct deals can be paused at any time. It’s simple to get started
with Leadbolt Connect and only requires clients to integrate the SDK before choosing which
deals they would like to run.
• Tagline: “Access premium app developers and new partners with Leadbolt Connect “
• Key Features: Global traffic, direct deals
• CPI Offers: CPI offers for apps
Mobvista
Mobvista is an mobile affiliate network that integrates ad spots and websites from 236
countries and receives more than 5 billion daily impressions. Mobvista offers its mobile affil-
iates high-paying CPI offers along with an affiliate manager that will help them 24/7 to grow
their business. The CPI offers are from home and abroad advertisers and categories include
app download, subscription, registration and more.
• Tagline: “Thousands of Private Customized Offers”
• Key Features: Weekly payments, large selection of offers, 24/7 support
• CPI Offers: CPI offers for sweepstake, dating and adult, app download.
MobPartner
MobPartner is a mobile affiliate network that offers advertisers performance-based market-
ing campaigns. MobPartner has a presence in over 200 countries and their CPA model ena-
bles every type of action including CPI. Mobile affiliates of the network will have a dedicated
account manager that will help them along the way. In addition to this, an account team with
country-specific expertise will also be available for mobile affiliates.
• Tagline: “Leading mobile performance network”
• Key Features: Dedicated account manager and team support, easy to integrate SDK
• CPI Offers: CPI offers for apps, games and dating
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KissMyAds
KissMyAds provides CPI offers from international advertisers with high publisher payouts.
They also feature a dedicated team to help app developers/publishers with their objectives.
Affiliates can also create reports and statistics in real-time through the network’s publisher
platform – this allows them to adapt and optimise their strategy.
• Tagline: “High performing mobile offers”
• Key Features: Advanced tracking technology, geo-targeting, real-time reports and stats
• CPI Offers: CPI offers for apps and mobile games
Glispa
Glispa is a performance-based mobile marketing company that provides a range of mobile
marketing, social media marketing and search engine marketing solutions. Glispa’s affiliate
network has access to worldwide campaigns, exclusive CPI offers and top-converting landing
pages. In addition to this detailed campaign reporting is available.
• Tagline: “Performance affiliate network”
• Key Features: Monthly payouts, reporting, international campaigns
• CPI Offers: CPI offers for apps and mobile games
Glispa Website Screenshot
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Khing
Khing is a global performance marketing agency. They offer a risk-free performance model
(CPA, CPS and CPI) and feature their own in-house proprietary platform. The company’s af-
filiate program allows publishers/app developers to monetize their traffic with plug and play
integration and increase their eCPMs. Real-time stats are available on a 24/7 basis.
• Tagline: “Monetize your international mobile and web traffic”
• Key Features: Plug and play integration, high fill rates, monthly payments
• CPI Offers: CPI offers for apps, web and mobile games
Khing Website Screenshot
Final Thoughts
We hope our list of some of the key Cost Per Install (CPI) Affiliate Networks out there at the
moment is useful. There’s quite a lot of choice for app developers, mobile media buyers and
anyone else interested in these CPI networks. See what works for you and what doesn’t – try-
ing a few of them out before becoming loyal to just one of them is a good approach to take.
Cost Per Install (CPI) Affiliate Networks Guide

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