© Spectrum Strategy Consultants 2007 | Flick-thru Template 1© Spectrum Strategy Consultants 2007 | This document is confid...
© Spectrum Strategy Consultants 2007 | Flick-thru Template 2What are mobile social games?
© Spectrum Strategy Consultants 2007 | Flick-thru Template 3Some examplesResource	   Match3	  Turn-­‐based	  Sim/	  Story	...
© Spectrum Strategy Consultants 2007 | Flick-thru Template 4Mobile social games companies – not just zynga…
© Spectrum Strategy Consultants 2007 | Flick-thru Template 5BIG BUSINESSDeal	   Value	  Open+ient	   $104m	  OMG	  Pop	   ...
© Spectrum Strategy Consultants 2007 | Flick-thru Template 6“The	  future	  is	  already	  here	  —	  its	  just	  not	  v...
© Spectrum Strategy Consultants 2007 | Flick-thru Template 75 Things we can learn from mobile social games1.  In app purch...
© Spectrum Strategy Consultants 2007 | Flick-thru Template 81. In-app Purchase – A hyper-efficient business model
© Spectrum Strategy Consultants 2007 | Flick-thru Template 91. In-app Purchase – A hyper-efficient business modelCustomer	...
© Spectrum Strategy Consultants 2007 | Flick-thru Template 101. In-app Purchase – A hyper-efficient business modelHacking	...
© Spectrum Strategy Consultants 2007 | Flick-thru Template 112. Networks within Networks
© Spectrum Strategy Consultants 2007 | Flick-thru Template 123. metricsMAUsDAUsMAUDAUCPICPDCPACPXWTFOMGD + 1D + 7D + 30“th...
© Spectrum Strategy Consultants 2007 | Flick-thru Template 134. making mobile ads work•  Reaches	  300m	  devices	  per	  ...
© Spectrum Strategy Consultants 2007 | Flick-thru Template 145. Social hooksInvite	  your	  friends	  	  
© Spectrum Strategy Consultants 2007 | Flick-thru Template 155. Social hooks+	  Clans	  
© Spectrum Strategy Consultants 2007 | Flick-thru Template 165. Social HooksTotal	  integration	  
© Spectrum Strategy Consultants 2007 | Flick-thru Template 175 Things we can learn from mobile social games1.  In app purc...
© Spectrum Strategy Consultants 2007 | Flick-thru Template 18The next facebook??
© Spectrum Strategy Consultants 2007 | Flick-thru Template 19The next apple?
© Spectrum Strategy Consultants 2007 | Flick-thru Template 20And beyond …
© Spectrum Strategy Consultants 2007 | Flick-thru Template 21For more	  http://mobyaf+iliates.com	  	  http://apppromotion...
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5 Things We Can Learn from Mobile Social Games - London Social Developer Forum

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07.04.2013 mobile social games social developer forum
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Presentation about '5 Things we can learn from Mobile Social Games' given at the London Social Developer Forum April 2013.

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5 Things We Can Learn from Mobile Social Games - London Social Developer Forum

  1. 1. © Spectrum Strategy Consultants 2007 | Flick-thru Template 1© Spectrum Strategy Consultants 2007 | This document is confidential and intended solely for the use and information of the addressee5 things we can learn from mobile social gamesSocial Developer forumApril 2013@jamescoops
  2. 2. © Spectrum Strategy Consultants 2007 | Flick-thru Template 2What are mobile social games?
  3. 3. © Spectrum Strategy Consultants 2007 | Flick-thru Template 3Some examplesResource   Match3  Turn-­‐based  Sim/  Story  Card  Battle  Puzzle    
  4. 4. © Spectrum Strategy Consultants 2007 | Flick-thru Template 4Mobile social games companies – not just zynga…
  5. 5. © Spectrum Strategy Consultants 2007 | Flick-thru Template 5BIG BUSINESSDeal   Value  Open+ient   $104m  OMG  Pop   $180m  Funzio   $210m  Ngmoco   $400m  100  30  15  7  Puzzles  &  Dragons  Clash  of  Clans  Anipang  Tapped  Out  Monthly  Revenues  $m   Valuations  $m  Source:  Press  Reports,  Company  Data    
  6. 6. © Spectrum Strategy Consultants 2007 | Flick-thru Template 6“The  future  is  already  here  —  its  just  not  very  evenly  distributed”  William  Gibson  
  7. 7. © Spectrum Strategy Consultants 2007 | Flick-thru Template 75 Things we can learn from mobile social games1.  In app purchase: A Hyper Efficient Business model2.  Networks within networks3.  Metrics4.  Making mobile ads work5.  Social hooks
  8. 8. © Spectrum Strategy Consultants 2007 | Flick-thru Template 81. In-app Purchase – A hyper-efficient business model
  9. 9. © Spectrum Strategy Consultants 2007 | Flick-thru Template 91. In-app Purchase – A hyper-efficient business modelCustomer  Segment  Social  &  Gifting  Time  Constrained  Competitive   Cash  Poor  In-­‐App  Purchase  Decorative  items  More  Energy   Performance  enhancers  Tasks  or  Ads  Something  for  everyone  
  10. 10. © Spectrum Strategy Consultants 2007 | Flick-thru Template 101. In-app Purchase – A hyper-efficient business modelHacking  the  Demand  Curve  
  11. 11. © Spectrum Strategy Consultants 2007 | Flick-thru Template 112. Networks within Networks
  12. 12. © Spectrum Strategy Consultants 2007 | Flick-thru Template 123. metricsMAUsDAUsMAUDAUCPICPDCPACPXWTFOMGD + 1D + 7D + 30“the  real  work  starts  when  you  launch  the  game  and  you  start  analyzing  all  the  data  coming  in.”  CohortsSegmentsFunnelsCore LoopsARPDAUARPMAULTVMike Lu, Product Director, GREE
  13. 13. © Spectrum Strategy Consultants 2007 | Flick-thru Template 134. making mobile ads work•  Reaches  300m  devices  per  month  •  6bn  monthly  game  sessions  •  Installed  on  12k  games  •  Pro+itable  •  $19m  raised  from  Sequoia    
  14. 14. © Spectrum Strategy Consultants 2007 | Flick-thru Template 145. Social hooksInvite  your  friends    
  15. 15. © Spectrum Strategy Consultants 2007 | Flick-thru Template 155. Social hooks+  Clans  
  16. 16. © Spectrum Strategy Consultants 2007 | Flick-thru Template 165. Social HooksTotal  integration  
  17. 17. © Spectrum Strategy Consultants 2007 | Flick-thru Template 175 Things we can learn from mobile social games1.  In app purchase: A Hyper Efficient Business model2.  Networks within networks3.  Metrics4.  Making mobile ads work5.  Social hooks
  18. 18. © Spectrum Strategy Consultants 2007 | Flick-thru Template 18The next facebook??
  19. 19. © Spectrum Strategy Consultants 2007 | Flick-thru Template 19The next apple?
  20. 20. © Spectrum Strategy Consultants 2007 | Flick-thru Template 20And beyond …
  21. 21. © Spectrum Strategy Consultants 2007 | Flick-thru Template 21For more  http://mobyaf+iliates.com    http://apppromotionsummit.com    @mobyaf+iliates    @apppromotion    @jamescoops    jamescoops@gmail.com      

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