Looking to attract a maximal amount of users to your app in a minimum amount of time? The following post explains how to do just that using burst campaigns!

1. How to take
over the app
store in 48
HoursThe post was originally published on The Next web

2. How to take over
the app store in
48 Hours
01
It’s obvious enough that a newly launched app can’t really take off on its own
– vast marketing efforts are vital to accomplishing any kind of exposure and
acquiring an initial user base. After launching their app, marketers often
watch eagerly and anxiously as the first users pile on. However, in many cases
early-stage apps take a long time to develop an active user ecosystem, and
in most cases fail to do so.
It’s important to remember that the launch period of an app is a critical time
for marketing since it’s an opportunity to be spotted as a hot new product.
Many companies launch an app without the appropriate marketing efforts
and end up regretting it after realizing the opportunity that escaped from
them.
So app marketers – stop anxiously waiting for a miracle to happen and
pursue the results yourselves! How do you launch with-a-bang and attract a
maximum amount of users in a minimal amount of time?
The post was originally published on The Next web

3. 08
The answer is “burst campaign.” Taking aggressive marketing measures using a
relatively high budget in a time span of 48 hours in order to achieve visibility,
increase organic download volumes, reach high app store rankings, and go viral.
But first, let’s put things in context. In order to reach the app store’s top charts, an
app needs to be one of the most downloaded apps in a certain country on a specific
day. The exact figure varies from country to country, depending on the number of
mobile devices used by its population as well as the total amount of daily downloads
in the country’s app store on that day. Achieving such a high volume of downloads in
a single day as a newly-launched app is extremely challenging and nearly impossible.
Most of you must be thinking it’s completely reckless to go through so much of a
company’s budget after just launching an app, however, it’s worth the risk. Choosing
the right launch strategy can make or break your app, so instead of thinking of this as
a one-time splurge, consider it a long-term investment. Acquiring a large amount of
organic users right in the beginning is only a launchpad for more and more to come.
02
How to take over
the app store in
48 Hours
The post was originally published on The Next web

4. 08
I’d like to use an example from my own experience working with Pfizer. The company
set out to launch an app that aims to educate the market about its solution for
Growth Hormone Deficiency in children, which enables parents to track their
children’s development. Pfizer’s main goal was to promote the app to a prominent
spot in the app store.
Our main goal was for the app to reach a prominent spot in the app store while
attracting as many parents as possible to it. We starting by rolling out a highly
targeted mobile campaign that lasted two days and ran on various social, RTBs and
ad networks.
Within 48 hours, Pfizer Reached the App Store’s Top 3 most downloaded apps, thus
increasing organic download rates and lowering CPI. The average CPI during the
campaign period was half of the average cost in the market. Our most outstanding
accomplishment however, was attracting quality users, ten of thousands of parents
that used the app and remained active for a long period of time.
03
How to take over
the app store in
48 Hours
The post was originally published on The Next web

5. 08
So how’s it really done? Let me break it down for you:
What to Do
Concentrate your efforts on a short period of time for an aggressive marketing
campaign and focus on the following steps:
Media Buying
Run campaigns across as many ad networks, RTBs, exchanges and major social
platforms as possible. The goal is to reach as many users as possible, and
therefore maximizing your sources can be instrumental in reaching that goal.
Do not opt for incentivized platforms or bots as it’s against Google Play and
Apple policy and compromises the quality of users. It might seem tempting but
make an effort to refrain from incentivized platforms, as they won’t earn you
engaged and active, loyal users.
04
How to take over
the app store in
48 Hours
The post was originally published on The Next web

6. 08
Check the price of each offering and choose the cheaper kinds in order to
maximize your budget. As mentioned earlier, the goal here is to purchase media
from as many sources as possible, and if you opt for the more expensive ones
you’ll simply run through your budget quicker.
Monitoring
Check your results in real time, ideally once every hour. Since the campaign runs
for a relatively short period of time, it’s important to check in as frequently as
possible to make sure you’re heading in the right direction.
Optimize your campaign results according to the data you receive. Checking
your campaign results regularly allows you to catch problems and deal with them
immediately.
Once you’ve reached the App Store’s Top Ten, continue purchasing downloads
until your budget runs out in order to stay in the top ranking for as long as
possible.
05
How to take over
the app store in
48 Hours
The post was originally published on The Next web

7. 08
What to Expect
A high App Store ranking
A dramatic boost in organic downloads as a direct result of a high placement in
the App Store’s top ranked apps
A significantly lower CPI as a result of the massive amount of organic downloads
An established user base
As you’ve probably noticed, the actual process is more complex than it seems. Most
global brands and startups don’t have an experienced team of media buyers and
creative professionals who are able to deliver top level results. Achieving outstanding
results requires an outstanding team, and therefore my last suggestion would be to
spot a trusted partner to work with that’s able to perform to that level on mobile.
06
How to take over
the app store in
48 Hours
The post was originally published on The Next web

8. About us
Moburst is a full service, global mobile marketing agency that helps
companies grow their mobile business. After redefining hundreds of apps
and A/B testing every possible feature in every vertical, our team knows
what works for each product, and how to deliver the most relevant
experiences for each user. We love solving clients’ tough mobile challenges
and believe that the combination of creative thinking, advanced technology,
and data drives success at scale.
Hundreds of companies, from local startups to large global brands such as:
Microsoft Accelerator, Get-Taxi, Conduit, Sony Music and Nielsen Innovation,
have leveraged our product refinement, app store optimization (ASO), user
acquisition, and mobile consulting services to enhance their product and
maximize their KPIs.
Every day, our team’s mission is to innovate creative solutions that connect
brands with highly targeted audiences that convert into loyal users.
Moburst has offices in New York City, Israel and San Francisco.
To learn more, visit www.moburst.com or contact us at hello@moburst.com.
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