Product data is crucial as it influence purchase decisions. It needs to be clean, updated and accurate to drive conversions and improve visibility. Here are 5 benefits of owning the perfect catalog.

1. Why it’s easier to
succeed with
Product data than
you might think?

2. Benefits of having the perfect Product
catalog
Digital shopping has completely
revolutionized purchasing trends
and traditions with no
discrimination in terms of
accessibility, affordability or
availability.
What drives the shoppers to make
the purchase decision?
Consumers think strong product
description is a major criterion that
helps in making the purchase
decision.
A striking 88% of customers believe
product content is “extremely
important” in the buying process.

3. Benefits of having a rich Product Catalog - Overview
■ Rich Catalog content
■ Lessen the time to market
■ Improve Conversions
■ Deliver engaging customer experience
■ Win sales offline

4. Rich catalog content
Product data is everything that describes a product – Title,
features, description, images, benefits – including
availability.
A well-described product sells itself
• It excites the customer and sells the product
• Keywords are a part of it that improves search
performance
• Give a great customer experience through improved
navigation & smooth browsing experience

5. Lessen the time to market
There could be thousands of products that
you would want to onboard onto
marketplaces. But, creating product
content for such huge volumes is not
possible. To get products to market faster,
the product listing procedure needs to be
automated.
Product data automation - Bright side
 Enables retailers to quickly manage,
synchronize and optimize their content
 Drives discoverability and sales
 The data collected by the seller from
multiple suppliers can be streamlined
using standardized templates

6. Improve Conversions
■ An impactful and highly informative product
content helps in improved search performance
■ 94% of customers will abandon a site if they
can’t find the information
■ Product data that is rich in information
improves search performance, customer
experience, and the brand image

7. Deliver engaging customer experience
Consumers browse, compare product features and
ultimately decide whether to buy based on the confidence
they have gained through the shopping experiences
provided by you.
Role of Product data
■ Engages shoppers to buy the product as they would
feel fully equipped with information about the features,
price, shipping details, ratings, and reviews
■ Good customer experience comes when customers are
able to find you online, if your product details are
consistent, and if you can answer their question and
anticipate their needs Good customer experience – Bright side
They can increase your sales by writing
good reviews, recommending you to
others and building your brand image

8. Win sales offline
The significance of product content
is not just limited to driving
purchase decision while customers
are buying online.
■ Mobile devices are playing a huge
role by enabling customers to make
in-store purchase
■ Customers use product data to
understand the product
specifications, and compare prices of
competitors, read product reviews
and descriptions and share product
information with others

9. Customers decide whether
or not to purchase a
product based upon the
product content. This
makes product data
management the core part
of your business that
influences sales.

10. Thanks!
Any questions?
If you are looking to own a clean, complete and rich
product data for improved search performance,
increasing conversions and increasing customer
satisfaction, reach out to us at
support@mobiusservices.com
www.mobiusservices.com