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PART 1 THE PROBLEM
1. HOW WE DO YOUTH MARKETING TODAY 2. THE ROLE OF THE AGENCY 3. THE ELEPHANT IN THE ROOM
 
 
 
 
 
 
 
 
 
 
1. HOW WE DO YOUTH MARKETING TODAY 2. THE ROLE OF THE AGENCY 3. THE ELEPHANT IN THE ROOM
 
 
 
 
1. HOW WE DO YOUTH MARKETING TODAY 2. THE ROLE OF THE AGENCY 3. THE ELEPHANT IN THE ROOM
 
 
 
 
 
 
 
PART 2 THE SOLUTION
1. MOVING FROM PAID TO EARNED MEDIA 2. FANSPOTTING 3. YOUTHSOURCING 4. PERMISSION ASSETS (ROI VS ROS)
 
 
 
 
 
 
 
 
 
 
 
1. MOVING FROM PAID TO EARNED MEDIA 2. FANSPOTTING 3. YOUTHSOURCING 4. PERMISSION ASSETS (ROI VS ROS)
 
 
 
 
 
 
 
 
 
 
1. MOVING FROM PAID TO EARNED MEDIA 2. FANSPOTTING 3. YOUTHSOURCING 4. PERMISSION ASSETS (ROI VS ROS)
 
 
 
 
 
 
 
 
 
 
1. MOVING FROM PAID TO EARNED MEDIA 2. FANSPOTTING 3. YOUTHSOURCING 4. PERMISSION ASSETS (ROI VS ROS)
 
 
 
 
 
 
 
LOUDSPEAKERS BOLSHE = “BIG”
 
 
 
 
 
 
ACTION POINTS: KEY QUESTIONS
 
 
 
 
 
 

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(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the Small Whatever