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O2O RETAIL
online to offline
Overview and Solutions
-- Zaid Abbasi
Why O2O ?
Market: 98% retail is still offline.
Shopping is traditionally a leisure
activity and not just product search.
Connecting the Online Digital
World to the Offline Physical World.
Individual Problems
NO physical
touch and
feel of the
product
product does
not meet the
customer's
expectations
E-
commerce
Difficult
search and
curation.
Higher costs
Physical
Retail
Bring together to solve the problems
Customers are looking for
solutions and not just products
What do I wear for the party?
What to match with this dress?
What is in trend?
How does this fit me?
Solve customer problems and
inspire purchase
Online from
peers/experts/feeds
• Eg : Social
discovery
• (popxo/roposo)
At the stores by
Vendors/staff
• Interactive staff
found at The
Collective
Product
Solutions
Enhance User Experience and
engagement
Need to create customer
retention by engaging
customers efficiently.
Online: on
the app
Offline: At the
store
On the App
Working on a platform
based model rather than
listing
User profile :
searches/purchases/likes/cr
eate story/upload photos
from stores
Action buttons in app : eg.
Double tap to like
News feed from
peers/follows
At the Store
• Online presence/customer
interaction
Empower
stores
• 70% of sale is from return
customers. Create
database of customer
history.
Customer
relationship
management
Marketing
Solutions
Help people shop :
occasion/matching/advice/trends
Customer interaction : new launches/ what
they were looking for is now available
augmented reality
Customers market
you: eg. Discount
for check-in/
recommendation
User Generated
Content :
#trialroomselfie
Trial rooms
designed by
Incentivise
recommendations
Personalised offers
Offers based on customer
loyalty
College fests promotions
Which spaces do we target?
Apparel /
home
décor
Tailor
made
clothing
Direct to
home
sales
Thank you

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O2O Online to Offline Retail

  • 1. O2O RETAIL online to offline Overview and Solutions -- Zaid Abbasi
  • 2. Why O2O ? Market: 98% retail is still offline. Shopping is traditionally a leisure activity and not just product search. Connecting the Online Digital World to the Offline Physical World.
  • 3. Individual Problems NO physical touch and feel of the product product does not meet the customer's expectations E- commerce Difficult search and curation. Higher costs Physical Retail Bring together to solve the problems
  • 4. Customers are looking for solutions and not just products What do I wear for the party? What to match with this dress? What is in trend? How does this fit me?
  • 5. Solve customer problems and inspire purchase Online from peers/experts/feeds • Eg : Social discovery • (popxo/roposo) At the stores by Vendors/staff • Interactive staff found at The Collective
  • 7. Enhance User Experience and engagement Need to create customer retention by engaging customers efficiently. Online: on the app Offline: At the store
  • 8. On the App Working on a platform based model rather than listing User profile : searches/purchases/likes/cr eate story/upload photos from stores Action buttons in app : eg. Double tap to like News feed from peers/follows
  • 9. At the Store • Online presence/customer interaction Empower stores • 70% of sale is from return customers. Create database of customer history. Customer relationship management
  • 11. Help people shop : occasion/matching/advice/trends Customer interaction : new launches/ what they were looking for is now available augmented reality
  • 12. Customers market you: eg. Discount for check-in/ recommendation User Generated Content : #trialroomselfie Trial rooms designed by Incentivise recommendations
  • 13. Personalised offers Offers based on customer loyalty College fests promotions
  • 14. Which spaces do we target? Apparel / home décor Tailor made clothing Direct to home sales