1. SQL Server + Visual Studio For Data Developers

3. Intended Audience: ITDMs,DBAs, Database Developers, Database Architects, BI specialists

4. Objectives (what do you want the audience to take away):

5. Overview of new features in Visual Studio and the value that accrues to Visual Studio by being able to build more interesting applications.

6. Presentation Outline:

7. Application Lifecycle Management overview

8. Open Data Initiatives

10. Visual Studio & SQL Data Development PRESENTATION MIDDLE TIER DATABASE

11. Visual Studio & SQL Data Development PRESENTATION MIDDLE TIER DATABASE

12. Visual Studio & SQL Data Development ALM

13. Visual Studio & SQL Data Development ALM Quality, Agility

14. ALM: Improving Quality & Agility DB Presentation Mid-Tier Platform Unlocking Data Rapid App Dev Drag & drop data development Improving data access layer dev Do more in the same tool Data Binding Flexible templates Rich T-SQL editor Manage database change & quality Enhanced tooling Entity Framework

15. Visual Studio & SQL Data Development Web & Cloud

16. Visual Studio & SQL Data Development Web & Cloud Simple, Powerful

17. Web & Cloud: Simple & Powerful DB Presentation Mid-Tier Platform UnlockingData Rapid App Dev Build websites faster Breaking down data silos Single unit of deployment Dynamic Data Flexible templates OData (Open Data Protocol) Bridge data & web Data-Tier Application On-premises & cloud

18. Visual Studio & SQL Data Development BI

19. Visual Studio & SQL Data Development BI Better Insight

20. BI: Better Insight DB Presentation Mid-Tier Platform UnlockingData Rapid Insights Consume relevant data faster Improving reporting capabilities Faster decision making PowerPivot for Excel Consume data feeds StreamInsight Familiar development environment Report view control Enhanced rendering

21. Visual Studio & Data Development ALM Web & Cloud PRESENTATION Quality, Agility Simple, Powerful MIDDLE TIER DATABASE BI Better Insight

23. Thank You!

24. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

25. Appendix