An explanation of interactive marketing campaigns previously sent to the consumer DIRECTV TiVo platform.

1. Ad Sales & Marketing for
the DIRECTV TiVo platform

2. Types of Advertising
Showcases
Promotes TV shows, theatrical releases, products,
or services
Contain text, graphics, & video
Tag to Record (thumbs-up) spots
:15 to :30 sec video promoting TV show or PPV movie
TiVo encoded with a thumbs-up feature for viewer
to record program

3. Showcase Example

4. Showcase Example

5. Showcase Example

6. Showcase Example

7. Showcase Example

8. Showcase Example

9. Showcase Example

10. Showcase Example

11. Tag to Record (Thumbs-Up) Example

12. Tag to Record (Thumbs-Up) Example