Listen Globally, Dominate Locally SMAZ

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Matthew O'Brien

Presentation giving at SMAZ5 on listening globally to dominate locally. Learn how to find and attract ‘your’ influencers online! More on social media marketing at http://www.mintsocial.com

Self Improvement Technology Business

“ You Are Here” Listening Globally to Dominate Locally How to find and attract ‘your’ influencers Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

Use Hashtag: #smaz5 Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

Use Hashtag: #geosomo Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

Matt O’Brien CEO Mint Social Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Think Globally

Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Connect Strategically

Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com How do you find the most influential?

Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com By Location…

Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com By Term…

Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com By Influencer…

Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com By Content Flow…

Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Share of Voice

Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Share of Mind

? Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

Influencers ,[object Object],[object Object],[object Object],Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

Social and Mobile Users …are influencers Consumers who use social networks and smartphones … .write reviews In the past 30 days … .40% have submitted between 2 and 5 Reviews “ Great Food at a Great Price” “ Solid value” Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

Smartphone Penetration Base: % of population, 2009-2010 demographic trend Source: Hubspot 31% Smartphone Use has Taken Off Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

Searches on Mobile Devices Non-search engine queries (Facebook, Craigslist)………. Local business searchers using social networks……… Search engine queries……… 9% 22% 9% (% using Facebook…………… 93% ) Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

$Nearly All Consumers (97%) Now Use Online Media to Shop Locally ,[object Object],Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com$

$Steve Heideman CTO Mint Social Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com$

Google Maps 49,884,000 Pre-designed, Pre-indexed SEO optimized websites. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

90% of customers are using Google Maps to find local businesses BUT… Google Maps Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

Less than 7% of Businesses have claimed their listing! Google Maps Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

Attract Influencers (Google Maps) 60% of Google Maps Searches are on Mobile Devices Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

Google “7 Pack” Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

Create Profiles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

Post Geo-Tagged Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

Attract Influencers (Google Place Page) ,[object Object],[object Object],[object Object],Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

Get Reviews – Find Influencers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

Top Responsibilities with Influencers Respond to questions and complaints……………………..81% Special offers, promotions and events……………………..78% Company photos……………………………………………..66% Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

Infuence Multiplier Effect Website (SEO and PPC) Content Engine Views Time Audio Video Photo PR Articles Profiles Docs, PPT Blogs

Are You an Influencer Qik.com & Flip + Geo-Tag + Syndication = Easy Peasy (…lemon squeezy) ?

Are You an Influencer Mobile + Photo + Geo-Tag = Auto-Syndication + + ?

Are You an Influencer Blogs + Status + Geo-Tagged Photo = Massive Social Mention + + + ?

Are You an Influencer Other People’s Content (up to 70%) OPC ?

Integrating Offline/Online Marketing Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

Are You an Influencer QR + Reviews + Testimonials = Credibility & Rankings (…local search domination) + Offline Online ?

I Know a Company Started a Blog Writes Posts Creates Profiles Syndicates Content Creates New Content … that gets results! Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media in Action – ROI Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

Plan for Success www.MintSocial.com Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

[object Object],Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

[object Object],To get the Enhanced Content for this Presentation Scan the QR Code:

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1. “ You Are Here” Listening Globally to Dominate Locally How to find and attract ‘your’ influencers Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

2. Use Hashtag: #smaz5 Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

3. Use Hashtag: #geosomo Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

4. Matt O’Brien CEO Mint Social Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

5. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Think Globally

6. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Connect Strategically

7. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

8. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

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10. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com By Location…

11. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com By Term…

12. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com By Influencer…

13. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Can a few influencers grow your brand?

14. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Brand A Brand B Brand C

15. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com By Content Flow…

16. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Share of Voice

17. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Brand A Brand B

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19. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Brand A Brand B

20. ? Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

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22. Social and Mobile Users …are influencers Consumers who use social networks and smartphones … .write reviews In the past 30 days … .40% have submitted between 2 and 5 Reviews “ Great Food at a Great Price” “ Solid value” Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

23. Smartphone Penetration Base: % of population, 2009-2010 demographic trend Source: Hubspot 31% Smartphone Use has Taken Off Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

24. Searches on Mobile Devices Non-search engine queries (Facebook, Craigslist)………. Local business searchers using social networks……… Search engine queries……… 9% 22% 9% (% using Facebook…………… 93% ) Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

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26. Steve Heideman CTO Mint Social Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com

27. Google Maps 49,884,000 Pre-designed, Pre-indexed SEO optimized websites. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

28. 90% of customers are using Google Maps to find local businesses BUT… Google Maps Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

29. Less than 7% of Businesses have claimed their listing! Google Maps Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

30. Attract Influencers (Google Maps) 60% of Google Maps Searches are on Mobile Devices Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

31. Google “7 Pack” Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

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33. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

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37. Top Responsibilities with Influencers Respond to questions and complaints……………………..81% Special offers, promotions and events……………………..78% Company photos……………………………………………..66% Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

38. Infuence Multiplier Effect Website (SEO and PPC) Content Engine Views Time Audio Video Photo PR Articles Profiles Docs, PPT Blogs

39. Are You an Influencer Qik.com & Flip + Geo-Tag + Syndication = Easy Peasy (…lemon squeezy) ?

40. Are You an Influencer Mobile + Photo + Geo-Tag = Auto-Syndication + + ?

41. Are You an Influencer Blogs + Status + Geo-Tagged Photo = Massive Social Mention + + + ?

42. Are You an Influencer Other People’s Content (up to 70%) OPC ?

43. Integrating Offline/Online Marketing Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

44. Are You an Influencer QR + Reviews + Testimonials = Credibility & Rankings (…local search domination) + Offline Online ?

45. I Know a Company Started a Blog Writes Posts Creates Profiles Syndicates Content Creates New Content … that gets results! Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

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47. Plan for Success www.MintSocial.com Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

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