Listen Globally, Dominate Locally SMAZ

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Presentation giving at SMAZ5 on listening globally to dominate locally. Learn how to find and attract ‘your’ influencers online!

More on social media marketing at http://www.mintsocial.com

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Listen Globally, Dominate Locally SMAZ

  1. 1. “ You Are Here” Listening Globally to Dominate Locally How to find and attract ‘your’ influencers Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  2. 2. Use Hashtag: #smaz5 Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  3. 3. Use Hashtag: #geosomo Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  4. 4. Matt O’Brien CEO Mint Social Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  5. 5. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Think Globally
  6. 6. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Connect Strategically
  7. 7. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  8. 8. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  9. 9. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com How do you find the most influential?
  10. 10. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com By Location…
  11. 11. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com By Term…
  12. 12. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com By Influencer…
  13. 13. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Can a few influencers grow your brand?
  14. 14. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Brand A Brand B Brand C
  15. 15. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com By Content Flow…
  16. 16. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Share of Voice
  17. 17. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Brand A Brand B
  18. 18. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Share of Mind
  19. 19. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Brand A Brand B
  20. 20. ? Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  21. 21. Influencers <ul><li>use mobile devices </li></ul><ul><li>have large networks </li></ul><ul><li>are the most active online </li></ul>Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  22. 22. Social and Mobile Users …are influencers Consumers who use social networks and smartphones … .write reviews In the past 30 days … .40% have submitted between 2 and 5 Reviews “ Great Food at a Great Price” “ Solid value” Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  23. 23. Smartphone Penetration Base: % of population, 2009-2010 demographic trend Source: Hubspot 31% Smartphone Use has Taken Off Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  24. 24. Searches on Mobile Devices Non-search engine queries (Facebook, Craigslist)………. Local business searchers using social networks……… Search engine queries……… 9% 22% 9% (% using Facebook…………… 93% ) Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  25. 25. Nearly All Consumers (97%) Now Use Online Media to Shop Locally <ul><li>Source: http://www.biakelsey.com/Company/Press-Releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.asp </li></ul>Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  26. 26. Steve Heideman CTO Mint Social Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  27. 27. Google Maps 49,884,000 Pre-designed, Pre-indexed SEO optimized websites. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  28. 28. 90% of customers are using Google Maps to find local businesses BUT… Google Maps Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  29. 29. Less than 7% of Businesses have claimed their listing! Google Maps Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  30. 30. Attract Influencers (Google Maps) 60% of Google Maps Searches are on Mobile Devices Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  31. 31. Google “7 Pack” Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  32. 32. Create Profiles <ul><li>Local Listings(except Google Places—more on that in a minute) </li></ul><ul><li>Photo </li></ul><ul><ul><li>Panoramio </li></ul></ul><ul><ul><li>Picasa </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><li>Video </li></ul><ul><ul><li>Youtube </li></ul></ul>Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  33. 33. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  34. 34. Post Geo-Tagged Content <ul><li>Photos </li></ul><ul><ul><li>keyword optimized—example:mountain-biking-sedona-az.jpg </li></ul></ul><ul><ul><li>Split images up between photo sharing sites </li></ul></ul><ul><ul><li>Map to your corporate address—exactly the same as your office address </li></ul></ul><ul><li>Video </li></ul><ul><ul><li>Youtube geotagging </li></ul></ul><ul><li>Blog Posts </li></ul><ul><ul><li>Post Mapper –open graph api </li></ul></ul>Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  35. 35. Attract Influencers (Google Place Page) <ul><li>Same as other local listings </li></ul><ul><li>Grab a few geo-tagged photos from each photo site </li></ul><ul><li>Grab at least 1 geo-tagged video from YouTube </li></ul>Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  36. 36. Get Reviews – Find Influencers <ul><li>Be Remarkable. </li></ul><ul><li>Make it easy. Put direct links on your website for reviews OR Use a service like Customer Lobby. </li></ul><ul><li>Offer incentives to customers that post a review/check in </li></ul><ul><ul><li>Free Gift </li></ul></ul><ul><ul><li>% off next purchase </li></ul></ul><ul><ul><li>Other ideas? </li></ul></ul>Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  37. 37. Top Responsibilities with Influencers Respond to questions and complaints……………………..81% Special offers, promotions and events……………………..78% Company photos……………………………………………..66% Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  38. 38. Infuence Multiplier Effect Website (SEO and PPC) Content Engine Views Time Audio Video Photo PR Articles Profiles Docs, PPT Blogs
  39. 39. Are You an Influencer Qik.com & Flip + Geo-Tag + Syndication = Easy Peasy (…lemon squeezy) ?
  40. 40. Are You an Influencer Mobile + Photo + Geo-Tag = Auto-Syndication + + ?
  41. 41. Are You an Influencer Blogs + Status + Geo-Tagged Photo = Massive Social Mention + + + ?
  42. 42. Are You an Influencer Other People’s Content (up to 70%) OPC ?
  43. 43. Integrating Offline/Online Marketing Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  44. 44. Are You an Influencer QR + Reviews + Testimonials = Credibility & Rankings (…local search domination) + Offline Online ?
  45. 45. I Know a Company Started a Blog Writes Posts Creates Profiles Syndicates Content Creates New Content … that gets results! Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  46. 46. <ul><li>Partnership Goals for Measuring Results and ROI </li></ul><ul><li>Increase social mentions and create inbound links to your website. </li></ul><ul><li>Improve local keyword rankings for your top landing pages. </li></ul><ul><li>Increase traffic to your website. </li></ul><ul><li>Build an online community through social media marketing. </li></ul><ul><li>Create inquiries for your brand. </li></ul>Social Media in Action – ROI Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  47. 47. Plan for Success www.MintSocial.com Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  48. 48. <ul><li>Questions? </li></ul>Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  49. 49. <ul><li>Matt O’Brien - @ Blogster - MintSocial.com </li></ul>To get the Enhanced Content for this Presentation Scan the QR Code:

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