With its global approach, Mobhero offers what its competitors can't, including broad ad offerings in various formats. At Mobhero, you'll benefit from our transparent process, where we'll stay in communication every step of the way; throughout the process of creating and using ads with Mobhero, we also feature a detailed and clear reporting process that will keep you informed on exactly how your ads are performing. We offer single registration and work with premium mobile networks, so you know you'll get top performance every single time. Besides this, we offer a higher eCPM, and our reporting process will ensure that you know exactly what your CPM is and how effective your ad campaign is becoming. Other mobile advertising companies may have trouble filling every single ad request, but Mobhero guarantees a higher fill rate. We'll help you make the most of every single ad requests that comes from a potential customer's mobile device! Mobhero also guarantees a simple, streamlined process that means we are more productive in working for you. Stop messing around with other mobile advertising companies that have low eCPM, low fill rates, complex processes, and unclear reporting, and go with Mobhero for high eCPM and fill rates, a simple advertising process, and excellent reporting that lets you know exactly where you stand in the world of mobile advertising.

1. TM
Media KIT 2013
PUBLISH / DEVELOP
Global Mobile Ad Network

2. TM
Media KIT 2013
PUBLISH/DEVELOP
WHY MOBILE PUBLISHING
Proliferation of smartphone devices and tablets is shifting the way that customers use Internet, making
advertising a key part of major brand marketing strategy and giving publisher and developers one of the
main sources of generating revenue.
With 5.3 billion active mobile subscriptions across the globe, mobile is emerging as the most powerful
channel to communicate with customers. People consuming content and using services everyday when
Mobile is replacing other channels and Publishers cannot afford to ignore this clear opportunity.
Growth of Mobile Advertising Revenue by Region (in mn $)
901% 2010 2011 2015
Western Europe 257 569 5131
2011 2015
2010
826% 701 5791
304
North America
2011 2015
2010
901% 869 1629 6925
As ia Pacific & Japan
901% 2010 2011 2015
Rest of the world 197 411 2762
Mobile Advertising is expected to grow to around $20bn by 2015
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3. TM
Media KIT 2013
PUBLISH/DEVELOP
GROWTH OF MOBILE PUBLISHING
SMARTPHONES ARE THE MOST COMMON STARTING
PLACE FOR ONLINE ACTIVITIES
Started on
smartphone 65% 63% 65% 47% 59% 66% 56%
Searching Browsing Shopping Planning Managing Social Watching an
for info the internet online a Trip Finances Networking Online Video
continued
on PC 60% 58% 61% 45% 56% 58% 48%
continued
on Tablet 4% 5% 4% 3% 3% 8% 8%
FREE VS PAID APPS DOWNLOAD GRAPH
15x 82x
11x
12x
AMAZON iPAD iPHONE GOOGLE PLAY
Most popular Free Apps Volume Most popular Paid Apps Volume Free vs. Paid Ratio
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4. TM
Media KIT 2013
PUBLISH/DEVELOP
WHY MOBHERO
We are the leading company in the region advancing alongside the rapid growth of the mobile advertising
industry. Publishers that today plan and invest in mobile know that partnering with a strong mobile advertis-
ing network is the key to achieve a successful ad revenue generation.
MOBHERO is made up by a team with an unparalleled background. The management, founders and team
have built and directed important entertainment and mobile marketing companies, as well as online adver-
tising networks worldwide.
WE KNOW MOBILE,
ADVERTISING, and
TECHNOLOGY.
Mobhero helps you to maximize revenues from your ad
inventory and optimizes your fill rates in no time. We prefer
to work with serious and well-known advertisers to generate
higher CPCs and eCPMs. Mobhero payouts are above the
usual market payouts due to strong sales force. You can
TM
generate reports and stats in real time either through our
website or via the Reporting API. You can always contact us
with any questions. We are here to assist you.
REACH
Mobhero delivers the largest mobile reach worldwide, with
headquarters in Texas, and offices in the US, and India, and
servicing most of the countries.
We know how important it is for an advertiser to reach their
target market, and we know how to reach these consumers
within their mobile universe. That being said, we’ve built the
deepest and broadest mobile advertising network worldwide.
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5. TM
Media KIT 2013
PUBLISH/DEVELOP
MOBHERO SOLUTIONS
MOBHERO Mobile’s core focus and mission is to help advertisers and publishers connect with consumers
in very real and personal ways through connected devices. MOBHERO has capabilities across all major
mobile application platforms and mobile web.
Technology Integration
These are the tools to integrate Mobhero
Mobile Ad Platform ads into your mobile inventory. Use one
of our SDKs (we support all major plat-
forms) for you mobile app, use our Ad
MOBHERO works closely with the Tag or code snippet (PHP or JSP) for
premium Advertisers in different coun- your mobile site, or build your own
tries to provide them with a managed integration based on our OPEN API.
outsource solution for all their Mobile
Advertising needs. MOBHERO’s Plat-
form enables its Publishing partners to
participate in mobile marketing, mon- Strategy Development
etize inventory and directly generate
revenue with very little technical Successful execution starts with a sound
recourses and integration required. strategy. At MOBHERO, we work with our
customers to understand their business
needs, goals and targets to create a
Ad Space Management compelling strategy that recognizes
mobile as the growing force that it is.
Within the publisher portal you can
generate new Ad Spaces, edit existing
ones, and provide more information on Mobile Insights
you application or mobile site. Learning
more about your inventory helps us to
Mobile is one of the most effective mar-
supporting your monetization strategy
keting channels available to brands. In
better.
order to unleash the full power of Mobile,
MOBHERO provides (and educates) its
customers with the latest trends &
insights into the mobile industry.
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6. TM
Media KIT 2013
PUBLISH/DEVELOP
MOBHERO OFFERINGS
Maximize the earning potential of your mobile inventory with ad campaigns from major brands across the
globe. Mobhero’s granular reporting and analytics enables publishers to track and optimise the perfor-
mance of ad slots in real time.
GLOBAL AD CAMPAIGNS
- Brand and performance campaigns.
- Thousands of campaigns per month
- Active campaigns in over 200 countries
HIGHER eCPMs & EARNINGS
- CPM and CPC campaigns
- Campaigns from major brands
- Support for multiple ad units and rich media ad formats
QUALITY AND CONTROL
- Stringent advertiser guidelines
- Control the campaigns and advertisers that run on your sites
- Apply filters and block intrusive ads
MULTIPLE INTEGRATION OPTIONS
- Support for all possible integration options
- Multiple APIs for automation
- Full customer support available
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7. TM
Media KIT 2013
PUBLISH/DEVELOP
MOBHERO AdServer MIRACLE™
The Mobhero Miracle™ ad server has proven to be one of the leading market solutions for advertisers
and publishers. It provides publishing companies with an extremely robust tool for creating, planning
and reporting on their performance of apps and sites.
Choose Targeting Track Reporting
Advertise
Create Campaign Manage Campaigns
Create Apps/Sites Manage Apps/Sites
Publish
Download SDK/Code Track Reporting
Fund Management
Our products were built to adapt perfectly to the demands of our clients, with the
ability to optimize performance of specific actions within the device platform.
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8. TM
Media KIT 2013
PUBLISH/DEVELOP
Developer Integration
Mobhero has advanced SDK’s for iOS, Android & all web platforms and is deeply integrated with top devel-
opers to help them monetize their mobile applications. Mobhero’s global developer base ranges in size
from smaller developers to large mobile publishers.
IPHONE SDK Click to:
AppStore
Easy integration, storage and RAM friendly iTunes
Supports expendable banners, display banners and text ads Maps
Customize the color of text and backgrounds YouTube
Asynchronous loading of display ad (no wait time) Call
Flexibility to set time controlled ad rotations SMS
When no ad available, space is auto hidden URL
ANDROID SDK Click to:
Google Play
Easy integration, storage and RAM friendly
Maps
Supports expendable, display banners and text ads
YouTube
Customize the color of text and backgrounds
Call
Asynchronous loading of display ad (no wait time)
SMS
Flexibility to set time controlled ad rotations
URL
When no ad available, space is auto hidden
MOBILE WEB CODE SNIPPET & API
JSP Snippet Click to:
Ruby on Rails Snippet
URL
PHP Snippet
Call
JavaScript Tag (Client side)
SMS
C# snippet
ASP.Net Snippet
PERL Snippet
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9. TM
Media KIT 2013
PUBLISH/DEVELOP
Ad Filters
With our comprehensive filters, you have the ability to control the ads on your mobile site. We provide
URL-, Text-, Category- and Language-filters to improve the user experience on your sites or block ads
from specific URL’s (e.g. competitive sites).
URL FILTERS KEYWORD FILTERS CATEGORY FILTERS
Prevent ads linking to a Prevent ads containing or Prevent certain categories of
specific URL or domain from exactly matching text or ads from being displayed.
appearing on your app or site. phrases from being shown.
In general, we advise publishers to set their filters to be as permissive as possible. This maxi-
mizes the amount of ads that are available to run on your inventory and ensures you are receiv-
ing the highest revenue generation potential we can offer.
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10. TM
Media KIT 2013
PUBLISH/DEVELOP
PUBLISHER REPORTING
Mobhero provides one of the best reporting and analytical tools which
help our publishers consistently improve ROI.
DAILY PERFORMANCE STATS WITH GEOGRAPHIC DATA
& TOP AND BOTTOM PERFORMING ADS
ADVANCED VISUALIZATION GRAPHS FOR ALL DIMENSIONS: AD
REVENUE, AD IMPRESSIONS, CLICKS, EARNINGS, FILLRATE.
CUSTOMIZED REPORT VIEW WITH ALL TIME STATISTICS
DETAILED STATS VIEW WITH INTELLIGENT GROUPING
DOWNLOAD REPORTS IN VARIOUS FORMATS
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11. TM
Media KIT 2013
PUBLISH/DEVELOP
CONTACT
www.mobhero.com Publishers
publishers@mobhero.com
info@mobhero.com
Advertisers
(+1) 415-366-7500 advertisers@mobhero.com
CORPORATE HEADQUARTERS DEVELOPMENT HEADQUARTERS
Mobhero, Inc. Mobhero Media Pvt. Ltd.
1410 Pristine Way Vajram Complex
Sugar Land, 17th main, 4th B block,
Texas 77479 100ft Rd, Koramangala
United States Bangalore-560034
Toll: 855-MOBHERO Phone: +91(080) 41312585
Fax: 888-967-6633 Fax: +91 (080) 41159767
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