Yksi European Bioeconomy Scene -konferenssin puheista. One of the speakers in European Bioeconomy conference. Konferenssin ohjelma/Conference programme: https://www.bioeconomy.fi/wp-content/uploads//2019/06/EUBioScene_programme.pdf

1. Bioeconomy & Future Lifestyles
European Bioeconomy Scence 2019
Helsinki, 9 July 2019
Prof. Dr. Christine Lang
Co-chair, Bioeconomy Council of the German Federal Government
German representative, International Advisory Council on Global Bioeconomy
Manager, MBCC Group - Consulting and Coaching in Microbiotics and Bioeconomy
Head of Scientific Board, BELANO medical AG
Co-Founder, ORGANOBALANCE GmbH (Novozymes Berlin)

2. Bioeconomy today
Latest developments in the bioeconomy concept

3. Comprehensive understanding of bioeconomy
• Knowledge-based production & utilization
• of biological resources,
• innovative biological processes & principles
• to sustainably provide goods and services
across all economic sectors.
Source: German Bioeconomy Council, 2016

4. Transformation: biologization of the economy
Collective term for the increasing
integration of principles of nature in modern economic sectors,
or the development of products and solutions
with the help of the life sciences.

5. Biologization in pharma & health care
innovation driven by biotech industry
Source: Nature Reviews Drug Discovery 18, 245 (2019), Top drugs and companies by sales in 2018
BIOLOGICALS:
8 out of top 10 Drugs
by sales globally

6. A sustainable bioeconomy in the 21st century
Source: Varho, V. et. al (2018). Biopaths to Carbon Neutrality. Available at http://julkaisut.valtioneuvosto.fi/bitstream/handle/10024/160591/MMM_3_2018.pdf?sequence=1&isAllowed=y
Present
Future
• sustainable production
• economic growth
• employment
Focus of current
BE discussion:
• consumption and resource use
• 1:1 substitution not sustainable!
 energy efficiency
 circularity
 waste prevention
 sustainable lifestyles
Broadening the
BE discussion:

7. Bioeconomy tomorrow
Involving society and consumer

8. Lifestyles change over time & depend on context
 Augmented & Programmed Lives
 Culture of Producing & Sharing
 Resilient & Proactive Citizens
 Quest for Purpose
Source: https://espas.secure.europarl.europa.eu/orbis/sites/default/files/generated/document/en/10%20EFFLA%20Study%20-%20Tikka%20-%20Wevolve%20-%20Life%20styles.pdf
European Lifestyle Trends 2020

9. So, are we set for a sustainable
(bioeconomic) future?

10. Source: https://www.visittheusa.de/experience/das-isha-institute-inner-sciences-meditation-und-yoga-natur/Source: https://www.gala.de/lifestyle/galaxy/ryanair-streikt--ist-ihr-flug-betroffen--21770724.html

11. Source:https://www.blaetter.de/archiv/jahrgaenge/2019/maerz/fridays-for-future-der-kampf-um-die-empoerungshoheit
https://www.blaetter.de/archiv/jahrgaenge/2019/maerz/fridays-for-future-der-kampf-um-die-empoerungshoheit

12. Source: https://www.wweek.com/restaurants/2016/04/06/one-mans-quest-to-chomp-through-39-pounds-worth-of-portland-food-challenges/ Source: https://www.wweek.com/restaurants/2016/04/06/one-mans-quest-to-chomp-through-39-pounds-worth-of-portland-food-challenges/

13. Source:https://www.apple.com/de/iphone/
Source: https://www.deactivate-account.com/delete-my-shpock-account/

14. How to transition to a sustainable bioeconomy?

15. Three perspectives on how to transition*
Source: Hempel et al. (2019). Bioökonomie aus Sicht der Bevölkerung. Available at https://www.thuenen.de/media/publikationen/thuenen-workingpaper/ThuenenWorkingPaper_115.pdf
• Awareness of nature and ecological interactions
1) Sufficiency & close affinity to nature
• Focus on technological opportunities
2) Technological disruption
• Focus on economic cost-benefit considerations
3) Green growth
*Study with German consumers (Thünen Institute, 2019)

16. Communication challenge:
How do consumers perceive the bioeconomy?*
Can I make a difference?
• Most consumers practice a mix of sustainable and unsustainable behaviors
• Consumers not feeling in control rather skeptical about bioeconomy
Are biobased products sustainable?
• Consumption of biobased products is generally perceived positively
(mainly because of health benefits)
• However: conflicting goals are well known
Who should pay?
• Higher consumer prices for more sustainable products are difficult, costs expected
to be shared with producers
Source: Hempel et al. (2019). Bioökonomie aus Sicht der Bevölkerung. Available at https://www.thuenen.de/media/publikationen/thuenen-workingpaper/ThuenenWorkingPaper_115.pdf
*Study with German consumers (Thünen Institute, 2019)

17. Consumer awareness*
Source: Hempel et al. (2019). Bioökonomie aus Sicht der Bevölkerung. Available at https://www.thuenen.de/media/publikationen/thuenen-workingpaper/ThuenenWorkingPaper_115.pdf
Purchasing regional foods
Abandoning the car
Avoiding traveling by plane
Purchasing biobased products
Procuring green electricity
Reducing meat consumption
Purchasing organic foods
Recycling
very important
quite important
rather not important
not important at all
*Study with ca. 1000 German consumers (Thünen Institute, 2019)

18. Implementation challenge: consumers do not act, yet*
Source: Hempel et al. (2019). Bioökonomie aus Sicht der Bevölkerung. Available at https://www.thuenen.de/media/publikationen/thuenen-workingpaper/ThuenenWorkingPaper_115.pdf
Recycling
Purchasing regional foods
Abandoning the car
Avoiding air travel
Reducing meat consumption
Procuring green electricity
Purchasing biobased products
Purchasing organic foods
I´m doing this already (regularly)
I´m doing this already (from time to time) /
I’ve done this before
I´m not doing this so far, but I could imagine
doing this in the future
Not an option for me
Implementation gap!
*Study with ca. 1000 German consumers (Thünen Institute, 2019)

19. What needs to be done to make
bioeconomy part of future life styles?

20. How can bioeconomy provide answers for future
lifestyle trends?
Bioeconomy supports a number of social & technological
innovations that can contribute to sustainable lifestyles
Technological
innovations
Social innovations

21. Bio-city: new urban concepts
* circularity, CO2-neutrality,
bioenergy
* biodiversity, living climate,
local resources * biobased materials, carbon
storage, well-being
Source 1: KOS Wulff Immobilien GmbH http://www.biq-wilhelmsburg.de
Source 2: Vincent Callebaut Architecture http://vincent.callebaut.org/object/160220_hyperions/hyperions/projects/user
Source 3: Wintersteiger https://www.wintersteiger.com/de/Holzdünnschnitt-und-Reparatur/News/Aktuelles/212-Zukunftstrend-Mit-Holz-in-die-Höhe
Source 4: Marco Clausen https://www.flickr.com/photos/39367406@N04/11545691785 /
* food security, resilience
1) BIQ Algae House 2) Callebaut Architecture 3) Hoho House
Vienna
4) Urban & Indoor
Farming

22. Bioprincipled visions for
Notre Dame‘s reconstruction:
‘Palingenesis‘ by Vincent Callebaut
combining circularity, renewability,
inclusiveness, innovation, urban
agriculture and biodiversity
protection, without forgetting
beauty and spiritual elevation
“
„
Source: https://www.designboom.com/architecture/vincent-callebaut-notre-dame-glass-canopy-cathedral-paris-05-07-2019/

23. Long lasting, renewable, repairable products
Source 1: Tierra https://tierra.com/material-and-innovation/deterra-bio-based-jacket/
Source 2: https://www.aalto.fi/en/news/fibre-technologies-revolutionising-the-textile-industry-win-the-european-commissions
Source 3: Tom Sippel https://grow.bio/blogs/grow-bio-blog/giy-mushroom-furniture-with-tom-sippel
3) Mushroom furniture
*bio-materials, circularity
1) Functional Textiles
* eco-friendly process,
re-use of chemicals &
water, renewable materials
2) Recycling of clothes
* eco-friendly process, bio-materials,
circularity

24. How to get societal support for bioeconomic lifestyles?*
Consumers would like to see a step-by-step transformation
• Parallel existence of biobased & fossil-based alternatives
• Avoiding consumer uncertainty & confusion
• Respecting consumer heterogeneity, strategies for education & dialogue
• Ensuring the country’s competitiveness
• Taking into account potential job losses
Source: Hempel et al. (2019). Bioökonomie aus Sicht der Bevölkerung. Available at https://www.thuenen.de/media/publikationen/thuenen-workingpaper/ThuenenWorkingPaper_115.pdf
*Study with ca. 1000 German consumers (Thünen Institute, 2019)

25. The way forward – integrating bioeconomy concepts
into lifestyle trends
Government
Citizen
Industry &
business
• Providing a strategic policy framework
& incentives for bioeconomy
development
• Promoting a supportive innovation
ecosystem & business environment
• Ensuring long-term societal dialogue
• Investing in promising
innovations & emerging
businesses in the
bioeconomy • Developing
environmentally &
climate-friendly behavior
Shared
Responsibility

26. Thank you for your attention!