Apresentação André Ferraz, CEO @ In Loco Media

1. Geolocation

2. 01 Formatos de
anúncios
P O R T F Ó L I O
desktopmobile

3. 01 Formatos de
anúncios
P O R T F Ó L I O

4. 01 Formatos de
anúncios
P O R T F Ó L I O
should be mobile
12% - 20%
from the total budget
SMOX Study Mobile Marketing Association 2016

5. 01 Formatos de
anúncios
P O R T F Ó L I O
in Brazil
2,7%
is the reality
eMarketer 2016

6. 01 Formatos de
anúncios
P O R T F Ó L I O
location is everything

7. Differentiators - Data source
In-App
<1% fraud rate
High accuracy
7
Bid-stream
67% fraud rate
No accuracy
validation

8. Differentiators - Quality
In Loco
1 meter accuracy
Low battery
consumption
8
GPS
30 meter accuracy
High battery
consumption

9. Differentiators - Measurement
In Loco
Deterministic
9
GPS/Bid-stream
Probabilistic

10. 01 Formatos de
anúncios
P O R T F Ó L I O
pre-targeting

11. 01 Formatos de
anúncios
P O R T F Ó L I O
inloco

12. 01 Formatos de
anúncios
P O R T F Ó L I O
retargeting

13. 13
Why not beacons?
it doesn’t scale

14. 01 Formatos de
anúncios
P O R T F Ó L I O
"We automatically do what
would only be possible with
180 million beacons, at a
cost of 1.8 billion dollars"
Andre Ferraz

15. 08
Projetos Especiais
e Integrados

16. inlocomedia.com