9. First social media campaign used in Australia.
http://www.youtube.com/watch?v=oFvpH-tFYyA
Official advertisement Campaign (TV)
http://www.youtube.com/watch?v=KMII_3_4Fr4&playnext=1&list=P
10.
11. Analysis of the Actual campaign structure in
2007 (Howell,G. and Da Silva, B. 2010)