The document discusses monitoring social media. It begins by asking how social media can be monitored and which services exist for monitoring. It then discusses whether all digital content can be monitored to some degree since it is often searchable. The document outlines open services like Twitter, blogs and forums that can be monitored as well as closed services that require membership. It discusses free monitoring services like Google, Twitter search and SocialMention as well as paid/licensed services like Meltwater Buzz, Radian6 and SocialReport. Finally, it provides tips for getting started with social media monitoring like creating a plan, assessing competencies and setting goals.

1. OVERVÅKING AV
SOSIALE MEDIER
EIRIK NORMAN HANSEN
Director of Business Development
Creuna Norge

2. HVORDAN KAN VI OVERVÅKE?
HVILKE TJENESTER FINNES?
HVORDAN KOMME I GANG?

3. Alt som er digitalt er
mer eller mindre
søkbart
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman

4. KAN VI OVERVÅKE ALT?
 Åpne tjenester  Lukkede tjenester
 Twitter  Facebook
 Blogger  Linkedin grupper (som krever medlemskap)
 Wikipedia  Lukkede blogger
 Linkedin profiler  Lukkede nettsamfun og forum
 Bildetjenester (flickr osv.)
 Videotjenester (youtube, vimo osv.)
 Forum
 Kommentarer
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman

5. Hvilke tjenester finnes?
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman

6. Gratis eller
lisensiert?
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman

7. LISENSIERTE TJENESTER
 Meltwater Buzz
 Radian6
 SocialReport
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
7

8. LISENSIERTE TJENESTER
 Meltwater Buzz
 Radian6
 SocialReport
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
7

9. LISENSIERTE TJENESTER
 Meltwater Buzz
 Radian6
 SocialReport
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
7

10. LISENSIERTE TJENESTER
 Meltwater Buzz
 Radian6
 SocialReport
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
7

11. LISENSIERTE TJENESTER
 Meltwater Buzz
 Radian6
 SocialReport
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
7

12. LISENSIERTE TJENESTER
 Meltwater Buzz
 Radian6
 SocialReport
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
7

13. GRATIS TJENESTER
 Google
 Twitter search
 Tweetdeck
 Social Mention
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
8

14. GRATIS TJENESTER
 Google
 Twitter search
 Tweetdeck
 Social Mention
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
8

15. GRATIS TJENESTER
 Google
 Twitter search
 Tweetdeck
 Social Mention
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
9

16. GRATIS TJENESTER
 Google
 Twitter search
 Tweetdeck
 Social Mention
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
9

17. GRATIS TJENESTER
 Google
 Twitter search
 Tweetdeck
 Social Mention
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
10

18. GRATIS TJENESTER
 Google
 Twitter search
 Tweetdeck
 Social Mention
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
10

19. GRATIS TJENESTER
 Google
 Twitter search
 Tweetdeck
 Social Mention
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
11

20. GRATIS TJENESTER
 Google
 Twitter search
 Tweetdeck
 Social Mention
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
11

21. Hvordan komme i gang?
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman

22. LAGE EN PLAN
 Beslutthva vi skal begynne med
 Kartlegg kompetanse
 Øv :-)
 Fordel ansvar
 Begynn i det små
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman

23. KOMPETANSE ER VIKTIG
Bedriften
2010 2011 2012 2013
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman

24. KOMPETANSE ER VIKTIG
Bedriften
2010 2011 2012 2013
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman

25. SETTE MÅL
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman

26. Linkedin:
www.linkedin.com/in/eirik
Slideshare:
www.slideshare.net/inorman
Twitter:
www.twitter.com/eiriknorman
Facebook:
www.facebook.com/eirik
Blogg:
blog.eiriknorman.com
MSN:
eirik@villaveien.com
Skype:
inorman
e-post:
en.hansen@creuna.no
Mobil:
+47 99 52 35 57