1. News paper research
The new shopper is owned by news quest, which is the largest publisher for regional papers. The new shopper is a local
paper aimed at local communities such as Bromley. The new shopper is a free paper meaning that it relies mainly on
advertisement. The advertising within the paper is based around local business and events. The papers main focus is on
events happening in the local area. The new shopper distributes 73,770 papers per issue which is released every week. The
new shopper has a wide audience due to it being distributed to a large majority of houses in local boroughs. The paper is
also available at some local shops and is sold for 50p. The stories and pictures used within the paper show what is
happening and what has happened in the local communities. The story used in the paper allows the reader to be
entertained as well as being informed on local news.
Conventions The new shopper has a
The paper contains a variety of features on its
tabloid style to it with a front page that challenge
conventional masthead at conventions of a
the top of the page newspaper. Firstly, a
containing where the paper column of adverts on the
is distributed, the date, left hand side is un usual
website and an award for for a paper to have on its
the news service of the front cover. A reason for
year. It contains a three this is that the new shopper
column layout which is mainly relies on
unconventional for a advertising to keep the
normal paper (usually a paper going. Normally
Conclusion
five column layout). The there are only a couple of
There are variety of
paper usesaavariety of different features that I like and dislike about the new shopper and its front page.onlike the fact that
adverts I the front page of
it uses bright colours to
different colours on its attract its target audience. I also like the variety of adverts displayed on the front page, however I
a paper positioned at the
still page. The front page
frontthink that there are too many and would not fit in with the newspaper I am designing. I do bottom of the paper. on
not like the font used
the front page to these
stands out due due to it being to bold giving the impression of a tabloid paper. I also don’t like the fact that the frontis
Another feature that page
only contains colours
bright vibrant one story. I want my paper to follow the majority of news paper conventions so that it looks more
unusual for the front page
professional attract
which could and not like a magazine. I also think that within the masthead the paper should containpaper isbecause it
of a a plug only having
allows people
customers. to see what is being advertised in other pages of the paper. A news and brief would also beinstead of two.
one story helpful.
Usually the picture relates
to one story and the text
another.