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Building Communities Online presentation: Commodity or Community?
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My presentation at the Blog Business Summit for Building Communities Online.
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Building Communities Online presentation: Commodity or Community?
1.
Community or Commodity?
2.
brand vs. personality
3.
efficient vs. fun
4.
consistent vs. adventurous
5.
competitive vs. collaborative
6.
people use vs. people
enjoy
7.
talk vs. participate
8.
protected vs. vulnerable
9.
focus on bottom
line vs. focus on people
10.
short term vs.
long term
11.
order vs. chaos
12.
generalized vs. personalized
13.
Commodity is cheap, simple
and far-reaching
14.
Community is inexpensive, complex
& slow growing
15.
Commodity requires you to
cut overhead to undercut the competition
16.
Community is all
about creating excellent experiences to delight customers
17.
“How low can
you go?”
18.
vs.
19.
“How do I
make myself unforgettable?”
20.
Commodity is a
zero- sum game: there is one winner
21.
Community is a
non- zero-sum outcome: everyone benefits
22.
Commodity is the
modern reality
23.
Community is the
return to craft
24.
If you still
want community rather than to be a commodity, then...
25.
community is not
a buzzword
26.
ask yourself: “why should
anyone give a flying snake?”
27.
what you can
count on:
28.
#1. it takes time
and patience
29.
#2.
it requires introspection, commitment and honesty
30.
#3. you’ll
need to stop outgoing messages and start listening to incoming messages
31.
#4. you will need
to open up more than you are comfortable with
32.
#5. you
will have to put community first...above all else
33.
#6. there will be
chaos
34.
#7. it will
be the most rewarding thing you have ever done...for yourself and your business
35.
*tips*
36.
find ways to
increase the ‘win’ for your customers
37.
create open communication between
customers...participate
38.
be real
39.
get a personality
40.
reward your customers
41.
“to be extraordinary, the
first step is to stop being ordinary.”