Street food originated in Asia but has spread globally. It is ready-to-eat food sold in public places like markets and fairs from portable vendors. People are increasingly attracted to street food for its affordability, social aspect, and experience of other cultures. The entrepreneur aims to open a British street food business called "The Canteen" selling both traditional and modern English cuisine. As a graphic designer, outcomes could include menus, illustrations, merchandise, packaging, and branding/advertising to support this growing street food market. The brief tasks the designer to create mood boards for inspiration and take photos of street food to use during the project.
2. Background
Street food started in Asia, is massive in
America, and now Europe is getting a taste of
the action too, especially here in the UK.
Street food is ready-to-eat food or drink sold
in a street or other public place, such as at a
market or fair. It is often sold from a
portable food booth or ‘pop up shop’, and meant
for immediate consumption. Some street foods
are regional, but many have spread beyond their
region of origin. Most street foods are classed
as both fast food which is healthier, and are
cheaper on average than restaurant meals.
3. Today, people may purchase
street food for a number of
reasons, such as to get
flavourful food for a
reasonable price in a
sociable setting, to
experience ethnic and
cultural cuisine, or for
nostalgia.
The want for Street food is
increasingly popular and in
the UK and the market is
booming. This is an
exciting brief that
requires you to be creative
in an expanding business
and incorporate you
creative graphics skills
into producing highly
creative outcomes.
25. This brief requires you to
embark on you creative skills
and enhance on the skills
that you have previously
learnt on this graphics
course.
A new entrepreneur is
looking to set up a ‘Pop Up’
streetfood kitchen in the UK
called ‘The Canteen’ which
will market itself as selling
both traditional and
contemporary English cuisine,
representing the multi
cultural society that we live
in today
Brief
26. As a Designer working
on brief like this,
these are the possible
outcomes that you might
be expected to achieve;
• Streetfood Style
Menu’s
• Graphical Artwork and
Illustrations
• Merchandise
• Packaging
• Branding and
Advertising
Possible
Outcomes
28. Before you start, create a Pin board on your
Pinterest account called ‘Street food Brief’ and
start pinning lots of ideas for inspiration.
Task 1
Working on an A2 board, create a
MOODBOARD of ideas with images for
this brief which will inspire you
for ideas.
Re-type out the brief in your OWN
words, and stick this ont your Mood
board.
Task 2
Mount youe ‘Street Food’ photshoot.
Ideally, you should produce TWO
boards of photo’s, as you will use
these lots during the project.
etting
Started
–
Task
1
