Professional project engineer and sales manager Miro Medvedec has nearly two decades of experience developing, managing, and selling injection molding equipment and overseeing capital projects. In his former position with the Michigan-based DME Company, Miro Medvedec advised new and returning customers on product purchases based on project feasibility and the client’s budget.

1. DETAILS MAKE THE
DIFFERENCE FOR BUSINESS
TO BUSINESS CUSTOMER
SERVICE
MIRO MEDVEDEC

2. INTRODUCTION
 Professional project engineer and sales manager Miro Medvedec has
nearly two decades of experience developing, managing, and selling
injection molding equipment and overseeing capital projects. In his former
position with the Michigan-based DME Company, Miro Medvedec advised
new and returning customers on product purchases based on project
feasibility and the client’s budget.
When a company’s clients are other companies, excellent customer service
is an effective way to stand out from the competition. Business-to-
business companies (B2Bs) and their bottom lines can be more directly
impacted by a lost customer than businesses that rely on individual
customers.

3. CUSTOMER SERVICES
 For this reason, B2Bs must employ customer service techniques and
principles that are distinct to business customers.
Standing out is important for B2Bs, which often contend with
uncontrollable factors impacting their customer bases, such as mergers
and changes in management. Personalized and helpful customer service
can help B2Bs retain their customers.
Customers are more likely to return to B2Bs that provide them with
information that helps them increase sales or reduce costs. B2Bs can also
use their extensive customer database to inform their clients on trends
and common industry issues.