2. Summary Branding is a very important part of any business strategy. ABC Food Kitchen in New York City is no exception. ABC Food Kitchen is in need of some eye-catching, beautiful photography of their food for use in many different media outlets. Through our experience in this industry, MMM Media is fully capable of taking on this project and making sure that ABC Food Kitchen is one hundred percent satisfied with the outcome. The following pages will outline our proposal for the photography.
3. Introduction and Assessment Over the next few weeks, MMM Media plans to assist ABC Food Kitchen in New York City with the photography of several of their dishes and products for use in commercial media outlets, their website and menus. Problem: ABC Food Kitchen is lacking the high quality, eye-catching photography they need to appeal to all of their clientele. Their brand is growing, and they need the kind of photography that will appeal to the taste buds of anyone who lays eyes on their menu, website, commercial, etc. Benefits: At MMM Media, we pride ourselves in our customer service. Whatever you want can be yours. We go above and beyond to make sure our clients are the happiest in the business. We have a large studio with the capabilities to make your food photography stand out, as well as a kit, which can be transported out, so that we can do a shoot in the ABC Food Kitchen if needed. Industry Research: Lara Ferroni - $450/hour George Johnson Photography - $500/hour
4. Proposed Solution What will we provide? We will provide a 5 hour session of photography on site, digital files of the photos, previews on a password-protected site, and a portfolio of printed photos. Direct Benefits of choosing MMM: By choosing MMM Media, you will get a sense of yourself in every photograph. Your company, your brand, your personal touches will make each and every photographscream “ABC Food Kitchen. “ We take our pictures with you in mind, every step of the way. USP: We make sure, above all, that there is a good fit between our photographers and our clients. We hand pick our photographers based on the job needed. Benefits of Choosing MMM Over every other company: We work hard to figure out exactly who your company is, and we put that into every ounce of product. We care more about you, your company, and your happiness more than anything else during a project.
6. Budget Photographer rate: $450/hour, $2050 for five hours, or $4000 for an entire day (9 hours) This includes but is not limited to: -Fifteen dishes total. Your choice of how many appetizers, entrees, deserts to make up the total of fifteen. (2 hours) -A completed CD with all of your photos -25 printed proofs -A password-protected viewing site with access to all photos -Staff and Chef Photo’s (2 – 3 hours) -Any other photo’s you may want of your establishment *note after the 5 days of production there is a 75% refund. After 10 days there is a 50% refund. This is only due to the costs of time consumed and employees used and we apologize for any inconvenience this may incur.
7. We are very convinced that you will be nothing but happy with the quality of our finished product!