1. INFECTIOUS
A round up of the latest communications news and ideas from around the world
FEBRUARY 2011
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2. LEVI’S REAR VIEW GIRLS
Take two pairs of the latest Levi jeans,
a hidden video camera and two
callipygian ladies strolling around Los
Angeles. What do you have? The
latest viral video from Levi’s to promote
their Curve ID range. The video has
been a roaring success receiving over
8 million views in less than two weeks.
The Curve range offers a better fit for
women and the admiring glances in
the video aim to demonstrate just how
good the fit can be.
Watch the video: http://ow.ly/44Kjp

3. PORSCHE THANKS 1
MILLION FACEBOOK FANS
Porsche have said thank you to fans
of their Facebook page after it passed
through the 1,000,000 mark. The
German sports car manufacturer
specially customised a 911 GT3R
Hybrid with the names of over 30,000
fans which is now on display in the
Porsche museum at Stuggart. Fans can
find out if their name made the cut via
a specially designed micro site. They
have also released a video celebrating
the campaign and declared the feat
‘’the fastest 1,000,000 Facebook fans
in automotive history’’.
Watch the video: http://ow.ly/44KD4

4. OLD SPICE MAN IS BACK!
Isaiah Mustafa better known as the Old
Spice Man has returned in a series of
new adverts for the iconic brand. The
adverts which aired on US television
on 7th February see Mustafa inform
people “they or their man can use Old
Spice to smell as fresh as the freshest-
smelling daily on earth”. The campaign
which previously won a Grand Prix
award at Cannes might not be as slick
as the original series of adverts but it’s
hard to dislike and worth a watch.
Watch the video: http://ow.ly/44KHx

5. WINDOWS 7 GOES SUB
ZERO
Microsoft took to the streets in Paris to
celebrate the launch of the latest
Windows 7 Smartphone. Bar-coded
flyers were handed out to the general
public which were then scanned by
Windows 7 staff to see if they were a
winner. However, the campaign had a
twist. The phones were lodged in giant
blocks of ice and which the winners
had to smash to retrieve their prize.
Watch the video: http://ow.ly/44L7I

6. FASHION WEEK TWEETS
The British Fashion Council broadcast
its own Twitter feed on digital outdoor
screens around the capital to promote
London Fashion Week. The tweets gave
Londoners the opportunity to stay up to
date with the latest goings on at
London Fashion Week and also
included daily video highlights from the
catwalk.

7. BURBERRY AT
PICCADILLY CIRCUS
Burberry brought the front row to the
masses at this year’s London Fashion
Week. Their Spring/Summer 2011
range was broadcast live via the iconic
advertising screens at Piccadilly
Circus. Burberry provided deck chairs
for the screening which was attended
by more than a 1000 people and
watched by many more online via the
Burberry website.

8. YELL TREASURE HUNT
Day-V Lately continues where everyone’s
favourite fly fisherman J R Hartley left off
as he tries to track down a copy of his
one hit wonder ‘Pulse & Thunder’. After
an unsuccessful visit to various record
shops he returns home where his digitally
savvy daughter uses her iPhone and the
Yell app to locate the record in seconds.
All this nostalgia makes for a great advert.
However, the campaign doesn’t end there.
Yell have released ‘Pulse & Thunder’ on
iTunes and also recorded a video which
can be found on YouTube. They have also
hidden 10 copies of ‘Pulse & Thunder’ in
record shops around the UK. To be in with
a chance of winning over £10,000 worth
of TV and audio equipment users have to
find a copy ‘Pulse & Thunder’, take their
photo with it and then upload to the Yell
Facebook page.
Watch the advert: http://ow.ly/44LMk
Yell Facebook Page: http://ow.ly/44LR8

9. ASOS LAUNCHES
FACEBOOK SHOP
The UK’s favourite e-tailer has launched a
fully transactional Facebook shop
allowing people to purchase its entire
range via the social networking site.
Previously brands have used third-party
social commerce providers or used
Facebook as a shop front, directing
shoppers to their site to complete the
transaction. ASOS will be adding 1,300
products each week to the Facebook
store.
ASOS Facebookt: http://ow.ly/44M4W
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