2. INTRODUCING
NEW FEATURES INCLUDE
• A merger of the two previous
online publications
• A richer level of journalism
• 18 Hour newsroom (for better
LIVE coverage)
• Better audience engagement
through ‘my console’ feature &
other new tools
• Improved overall user
experience.

3. : : THE BD LIVE USAGE ANALYSIS
USAGE ELEMENTS
Unique Users (to date): 329 500 317 000
Unique Sessions: 693 000 511 000
Page Views (PI’s): 1 810 000 1 788 000
Average Session Duration: 03:46 Minutes 2:43 Minutes
122,000 Unique Users
Average Page Views Per Session: 2.61 2,68
448,000 Page Views
SOURCE:
September 2012
• User Engagement levels have increased
• Unique Users have increased

4. : : NATURE OF THE AUDIENCE
Gender
Male 72% Female: 28%
Age
Evenly distributed from 25-59 with a bias
towards the 30-44 segment.
Other Facts
 Education: 77% have a Diploma
or Degree while 40% have a
post grad degree
 45% have a total annual
household income (before tax)
of more than R550 000
 55% access the site from work
while 37% access it from home
 Occupation: 27% hold
Executive/ Senior Management positions
SOURCE:
Based on Business Day Online Usage
SABRE 2010

5. : : GLOBAL AUDIENCE DISTRIBUTION
Based On Combined BD & BDL Audience Analysis
6.78% 10.41%
3.21%
0.05% 1.70%
0.30%
1.70%
74.12%
August 2012

6. :: OPPORTUNITIES
Advertising & Sponsorships

7. :: OPPORTUNITIES
Advertising & Sponsorships > STANDARD ROS Banner Advertising
Normal Leaderboard
728x90
Normal MPU
300x250
Capacity for 3 MPU’s per
page with 2 Below the fold

8. :: OPPORTUNITIES
Advertising & Sponsorships > PREMIUM ROS Banner Advertising
SUPER Leaderboard
1000x90
SUPER AD-BOX
300x600
Capacity for 3 MPU’s per
page with 2 Below the fold

9. :: OPPORTUNITIES
Advertising & Sponsorships > PREMIUM Rich Media Banner Advertising
SUPER Leaderboard
1000x90 PUSHING
downward to 1000x270 on
user initiation*
SUPER AD-BOX
300x600
Capacity for 3 MPU’s per
page with 2 Below the fold
*Standard Rich Media Rules Apply

10. :: OPPORTUNITIES
Advertising & Sponsorships > PREMIUM Rich Media Banner Advertising
SUPER Leaderboard
1000x90
SUPER AD-BOX
300x600 Expanding to
600x600 on user
activation.*
*Standard Rich Media Rules Apply

11. :: OPPORTUNITIES
Advertising & Sponsorships > STANDARD Specialized Banner Advertising
OPTIONS:
728X90, 1000x90, 300X250, 300X600
Targeted to specific sections of the
site only

12. :: OPPORTUNITIES
Advertising & Sponsorships > eNewsletter Advertising
Opportunities Exist On:
 2 Daily eNewsletters
(Morning & Evening)
 1 ‘Breaking News’ Newsletter
(Whenever There Is Breaking News)
728X90, 300x250, 468x60
Banner Placements
+ Additional Exposure for Web Sponsors (Markets
& Weather)

13. :: OPPORTUNITIES
Advertising & Sponsorships > Section SPONSORSHIPS
VARIATIONS INCLUDE:
1. Page Branding (Sponsored By)
2. Ownership of Banner Placements
3. Co-Branded ROS Traffic Drivers
4. Branding on Associated Widget*
*Where Applicable
Costs are Variable, depending
on Section Traffic/ Popularity

14. :: OTHER OPPORTUNITIES
Advertising & Sponsorships > BD Live Online
Additional Opportunities include:
 Video Pre/Post Rolls
 Insights & Focus Pages
 Country Reports
 BD Live Dialogues

15. :: OTHER OPPORTUNITIES
Advertising & Sponsorships > FINANCIAL MAIL Online
 Standard Banner Advertising
 Premium Banner Advertising
 Video Pre/Post Rolls
 Section Sponsorship
Opportunities
 Quarterly & Annual Sector
Report Sponsorships
 Corporate Reports
UNIQUE USERS: 37 000
PAGE VIEWS (PI’S): 162 000

16. :: OTHER OPPORTUNITIES
Advertising & Sponsorships > SUMMIT TV Online
 Standard Banner Advertising
 Premium Banner Advertising
 Video Pre/Post Rolls
 Section Sponsorship
Opportunities
 Quarterly & Annual Sector
Report Sponsorships (with TV
Series Element)
 Corporate Reports (With TV
Series Element)
UNIQUE USERS: 16 000
PAGE VIEWS (PI’S): 48 000

17. Thank You…