Mobile Broadband is a new challenge but high broadband seems as a new threat for voice revenues in the long run
Still high Competition Among Operators causes declining of voice prices</li></li></ul><li>Facts about Advertisers<br /><ul><li> Traditional advertisement methods are TV/Radio, Newspaper&Magazines and OAD
Unified budget control for advertisers</li></li></ul><li>Consumer Anticipation of Mobile Advertisment<br />
Sponsored CallAnother Leg of Mobile Advertisement<br /><ul><li> Offers the opportunity for subscribers voice calls to be sponsored by advertiser.
When A-party starts a call, Advertisers in exchange for the subscriber listening to pay for the cost of the call.
Advertisers can sponsor either whole call or a fixed duration of the call</li></li></ul><li>Sponsored CallService Registration<br /><ul><li> Unlike other advertisement mediums, offer advertisers to make advanced targeting for their products.
Subscribers wishing to use Sponsored Call need to register to the service and store their profile on the system. Hence, an Opt-in warehouse is created.
Profile information can be age/gender/location/business/areas of interest etc.
Registration can be done through IVR/SMS/WEB/WAP channels</li></li></ul><li>Sponsored CallImplementation Methods<br />offering the sponsorship to the targeted subscriber at a random time<br />Sponsored Call request is initiated by subscriber, then system searches appropriate advertisement for A-party.<br />Before call setup to B-party, IN System forwards the call to Sponsored Call System<br />Sponsored Call System makes an Outbound Call to the best appropriate subscribers to offer free air-minutes according to macth-making algorithm<br />
Sponsored CallCombination with Background Add Spots<br /><ul><li> Regardless of implementation method, system can continue playing advertisement spots in a predefined interval during the entire call.
Entire conversation is divided into slots where each slot has a certain bid value for advertisers. First slot being the most valuable, others have a decreasing value</li></li></ul><li>Sponsored CallComparison of Methods<br />