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Tapping Global Market Visal Model
1. Tapping Into Global Markets Top 10 Concepts Michael Tolentino Ateneo Graduate School of Business Visual Model
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4. Concpet 1: Tapping Into Global Market Is Expected in Companies Tapping Global Market
5. Concept 2: Factors that Draws Companies to the International Arena Tapping Global Market Higher Profits Larger Customer Base Independence form One Market Required International Service Global Competition
6. Concept 3: Determine Company’s Marketing Objectives and Policies Tapping Global Market Higher Profits Larger Customer Base Independence form One Market Required International Service Objectives and Policies Global Competition
7. Concept 4: Three Criteria In Entering Global Market Tapping Global Market Higher Profits Larger Customer Base Independence form One Market Required International Service Objectives and Policies Market Attractiveness Risk Control Competitive Advantage Global Competition
8. Concept 5: Entry Strategy Tapping Global Market Higher Profits Larger Customer Base Independence form One Market Required International Service Objectives and Policies Market Attractiveness Risk Control Competitive Advantage Global Competition Strategy Waterfall Approach Sprinkler Approach
9. Concept 6: Distinctions in Tapping Global Market Tapping Global Market Higher Profits Larger Customer Base Independence form One Market Required International Service Objectives and Policies Market Attractiveness Risk Control Competitive Advantage Global Competition Strategy Waterfall Approach Sprinkler Approach Developed or Developing Market
10. Concept 7: Market Mode of Entry Tapping Global Market Higher Profits Larger Customer Base Independence form One Market Required International Service Objectives and Policies Market Attractiveness Risk Control Competitive Advantage Global Competition Strategy Waterfall Approach Sprinkler Approach Developed or Developing Market 5 Modes of Entry
11. Concept 8: Marketing Program Tapping Global Market Higher Profits Larger Customer Base Independence form One Market Required International Service Objectives and Policies Market Attractiveness Risk Control Competitive Advantage Global Competition Strategy Waterfall Approach Sprinkler Approach Developed or Developing Market 5 Modes of Entry Marketing Program
12. Concept 9: Country of Origin Effects Tapping Global Market Higher Profits Larger Customer Base Independence form One Market Required International Service Objectives and Policies Market Attractiveness Risk Control Competitive Advantage Global Competition Strategy Waterfall Approach Sprinkler Approach Developed or Developing Market 5 Modes of Entry Marketing Program Country of Origin of Perception
13. Concept 10: Marketing Organization Tapping Global Market Higher Profits Larger Customer Base Independence form One Market Required International Service Objectives and Policies Market Attractiveness Risk Control Competitive Advantage Global Competition Strategy Waterfall Approach Sprinkler Approach Developed or Developing Market 5 Modes of Entry Marketing Program Country of Origin of Perception Marketing Organization
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