Annuity lead generation can be a daunting task and one of the many reasons annuity sales (for many) are hard to come by. The good news is... there are ways to increase the leads that result in bigger sales.

1. Annuity Lead Generation In Any Market
Written By: Mark Hammel – http://annuity-lead.org
Annuity lead generation can be a daunting task and one of the many reasons
annuity sales (for many) are hard to come by. The good news is... there are
ways to increase the leads that result in bigger sales.
I retired from selling annuities and had some good years of over $4 million in
annuity premium. Most of it materialized after after getting a hold of a couple
of systems for creating annuity leads.
I remember thinking... "what do the big producers do and can I do the same?"
The answer was YES and came after doing a little research and finding that
many top annuity sales reps use... "seminar marketing". Of course that was a
few years ago and laws change and competition changes.
The good thing was that me and my partners found a coach with a proven
system. A guy out of Washington State that did about $12 Million a year in
premium. And truth be told... it is a good thing we found the guy because
generating annuity leads from seminars is a high stakes game...
Why "high stakes"? For one, there is a significant cost involved. You have to
consider that you need the following:
• A good direct mail list (with correct demographics).
• A company that can do the printing and mailing.
• The cost of the mailer.
• Cost of facility (which if done right can be "free").
• Then there is the optional "Meal" for the attendees.
Adds up quick and while my partners did meals... I did not.
(I always figured that if my intentions were true and the presentation was of
"real" value, I would easily be able to generate all the annuity leads I needed
Annuity Lead Generation for More Sales © 2010

2. without the "bait-n-switch".)
My costs would be about $2000 - $2500 per seminar (without the meal) and
would produce a few hundred thousand in annuity sales (there was the
occasional million dollar seminar, but keep in mind that I am in a low income
state).
So that profits net from the workshop would be several thousand dollars and
would go into the company "kitty". Payroll and rent paid would leave a little
for take home pay :).
Sounds easy right? Well, times have changed and even then you had to
understand the sales process for annuities and be able to move people through
it. Remember, we are talking about moving funds from an established
brokerage account. Funds that in many cases represent a bulk of the
retirement.
Bottom line is seminars work for annuity lead generation and (for me) beat the
heck out of the print-ad-booklet-mailer and follow-up calls.
If you would like to learn more about the best ways to get generate annuity
leads, just Click Here.
Annuity Lead Generation for More Sales © 2010