This document provides an overview of managing application identity using Azure B2C. It begins with introductions and an agenda. It then covers key concepts around identity, OpenID Connect, and options for identity as a service. It distinguishes Azure AD, B2B, and B2C and their uses. The bulk of the document focuses on Azure B2C, covering what it is, types of applications supported, SSO and federation capabilities. It includes demos of configuring a B2C tenant and using the authorization code flow with PKCE. It concludes with advanced B2C features like user journeys, the Graph API, and identity protection.