Team Alice Stanford Venture

1. FertilityGather
healthy moms, healthy babies
Palo Alto, CA
Janice Knox MD/MBA | Michelle Lam PharmD/MBA | Sarah Long, M.S., Ph.D.
Matthew Palen | Vivekananda Ponnaiyan

2. Team
Janice Knox
MD/MBA
Sarah Long, Healthcare Michelle Lam,
M.S., P.h.D. providers & PharmD/MBA
executives, deve
lopers from top
schools and
financial firms
Vivekananda
Matthew Ponnaiyan, BE
Palen EEE, M.S.

3. Problem
Trying to Conceive Prenatal Postnatal
• Fertile couples have a 25 • 1 in 4 pregnancies end in • Infant mortality rate: 6.06
percent chance of getting miscarriage deaths/1,000 live births
pregnant each month • 150,000 babies born with • Postnatal Diabetes: 15% to
• After a year of trying, 75 to defects each year 50% of women will develop
85 percent of couples will • Gestational Diabetes diabetes following GDM
have conceived Mellitus (GDM): 2% – 10% • Children of women with
• 6.3 million couples suffer of all pregnancies in the untreated GDM have an
from infertility United States increased risk for childhood
• Lack of husband and adult obesity and an
involvement / fertility increased risk of type 2
assessment diabetes
• 1 out of every 8 women has
postpartum depression after
delivery

4. Solution
A web platform where users are coached before, throughout and
after their pregnancy to:
HELP TO LOWER RISKS HELP TO DELIVER A
HELP TO INCREASE ASSOCIATED WITH HEALTHY BABY AND
ODDS OF CONCEIVING MISCARRIAGES AND RECEIVE POSTNATAL
INFANT MORTALITY CARE & SUPPORT

5. Talking to Consumers
How much would you pay to help you How much would you pay for help to deliver
increase the odds of conception? a healthy baby or decrease miscarriages?
132 responses 132 Responses
$45 a year ($3.75 / month) $120 a year ($10 / month)
$120 a Year ($12/month) $200 a year ($20 / month)
Nothing, don't need it 0% Nothing
9%
25% 37%
38% 91%

6. Many Roles of Mom
Social Mom
Social media use among moms has
increased
591%
in the past four years
Dr. Mom Mobile Mom
82% 53%
of Moms purchased a smartphone as
rethink their approach to healthcare a direct result of becoming a mom

7. Market Validation
13,600,000
searches on “pregnancy” in the
United States per month (google
adwords)
1,256,936 3,904,160
unique visitors per month on unique visitors per month on
pregnancy information site pregnancy information site
whattoexpect.com babycenter.com

8. Market Size – US
3 Billion +
350 7
million
million
Fertility, Pregnancy & Baby Market Trying to Conceive Market FertilityGather
Total Serviceable Market (US) Share of Market (US)
Total Available Market (US)

10. Calendar
Charts

11. 10 Revenue Streams
Maturity
• Partnerships with consumer
companies
• Fertility Loans
• Physician monthly fee
• Affiliate Fees
Growth • Advertising
• B2B Integration
• Insurance Companies
• Monthly / Yearly Subscription fees
Launch • Mobile Applications downloads
• PPC Videos

12. Competition
Fertility FF TempSync Kindara Ovuline TCOYF Duo
Gather Fertility
Cost
Convenience
Friendly UI
Community
Involvement
Mobile
TTC
Pre-natal
Post-Natal
Husband
Physician
Involvement
weak advantage mediocre strong advantage

13. 1ST TO MARKET PROVIDER CREATED WOMEN PARTNERSHIPS
EMPOWERED
• systematic way of • an ecosystem of • created by women for • first to brand
addressing fertility women, healthcare women • competitive branding
issues professionals and • empowered by a
• integrated solutions product team consisting of 60%
to meet medical needs • women healthcare + women
throughout a woman’s professionals • significant combined
pregnancy • comprehensive expertise in developing
• setting the standard women’s healthcare and marketing
of care in all product product portfolio products
categories
CONSTANT EASE OF USE PROPRIETARY MULTI-PLATFORM
INNOVATION ALGORITHM
• first service to coach •friendly, easy to use UI •Accurate algorithm •web platform
women throughout based on biological • mobile applications
their entire pregnancy matrices
• provides tools to help • delays competitor
lower risks associated market entry and
with miscarriages and increases their cost
help decrease infant
mortality
• evolving technology
• constant new
experiences for user