Lecture at the Master in Interaction Design, Domus Academy, Milan September 24 2014

1. Bridging physical & digital
from Tweets to Books
Domus Academy – Master in Interaction Design – September 24 2014

2. online publishing, ebook design

3. our manifesto

4. team

5. ebook
first we published an ebook

6. an ebook about contemporary design by
Stefano Mirti and Walter Aprile

7. 72 € revenues in 3 years

8. so we started to look for contents
elsewhere

9. We published an instant Twitter-book
about #Sanremo2012

10. 9 chapters, 500 tweets, 300 authors
free downloads

11. 9 chapters, 500 tweets, 300 authors
free downloads

12. new team
MICHELE
AQUILA
!
Designer,
cyclist
--
@micheleaquila
--
founder
VALERIA
DI ROSA
!
PR, communities
and wine
--
@Valeria_Di_Rosa
--
co-founder
MARTINA
FACCO
!
Art Direction and
veggy graphic design
--
@rosemarinoo
--
co-founder
MANUELE
SARFATTI
!
IT, coding
and parkour
--
@mjsarfatti
--
co-founder

13. Tweetbook

14. a platform to publish ebooks based on
Twitter #conversations

15. a platform to publish ebooks based on
Twitter #conversations

16. inspiration came from Steve Martin

17. inspiration came from Steve Martin

18. inspiration came from Steve Martin

19. and from Interaction Design Institute
Ivrea’s Golden Book

20. and from Interaction Design Institute
Ivrea’s Golden Book

21. first mockups

22. alpha version

23. ##IIttaallyy
search function

24. #Italy
#Milan
search function

25. #Italy
#Milan
photo only
search function

26. 25K
November 2012:
25k seed from Telecom Italia

27. complete redesign

28. complete redesign

29. the new version released on June 2013

30. how to:
search for a #conversation

31. how to:
filter results and select your favourite tweets

32. how to:
editorial revision

33. how to:
publish (ePub, mobi, PDF)

34. how to:
publish (ePub, mobi, PDF)

35. how to:
publish (ePub, mobi, PDF)

36. how to:
publish (ePub, mobi, PDF)

37. profile pages (personal newsstand)

38. .
@hiTweetbook
trytweetbook.com

39. Paper

40. Tweetbooks are also made of paper

41. Tweetbooks are also made of paper

42. Tweetbooks are also made of paper

43. Little Printer by BERG

44. Little Printer by BERG

45. Little Printer by BERG

46. Little Printer by BERG

47. Little Printer Is No More

48. Mini Thermal Receipt Printer by Adafruit

49. Jack Kerouac, On The Road

50. Edition Lidu

51. Art Installations

52. Venice Architecture Biennale 2012

54. http://www.youtube.com/watch?v=O29JpF5QF60

55. #00fiabit Italo Calvino on Twitter

56. Twitter Fiction Festival 2012

57. #AssangeWikiLeaks
#AssangeWikiLeaks
w/ Gianluca Costantini

58. ph: Serena Facchin
@sonouoma w/ Sara Polverini, Serena
Facchin, Matilde Martinetti

59. ph: Serena Facchin
@Sonouoma, #Lastronauta w/ Sara Polverini,
Serena Facchin, Matilde Martinetti

60. #Shard, w/ Sarah Butler and Matilde Martinetti

61. #Twitteratura, re-writing classics on Twitter

62. Book
Community
Users read and "rewrite" books
on Twitter, producing a large
amount of short messages
each. Tweets produced by the
community build up a corpus
of paraphrases, comments,
variations and free
interpretations.
Users curate the corpus of
tweets on
tryweetbook.com!
a publishing platform to
create eBooks based on
Twitter conversations.
Internet Curators
Tweetbook
#Twitteratura

63. 50000 (Tweets)
37500 (Tweets)
25000 (Tweets)
12500 (Tweets)
0 (Tweets)
5000 (Act. Tweeps)
3750 (Act. Tweeps)
2500 (Act. Tweeps)
1250 (Act. Tweeps)
0 (Act. Tweeps)
Active Tweeps Original Tweets
#TweetQueneau #LunaFalò #Leucò #Corsari #PaesiTuoi #Invisibili #TwSposi
January 2012 March 2014
Twitteratura Analytics

64. 400 (Tweetbooks)
300 (Tweetbooks)
200 (Tweetbooks)
100 (Tweetbooks)
0 (Tweetbooks)
300 (Reg. Users)
225 (Reg. Users)
150 (Reg. Users)
75 (Reg. Users)
0 (Reg. Users)
Registered users Tweetbooks
#TweetQueneau #LunaFalò #Leucò #Corsari #PaesiTuoi #Invisibili #TwSposi
January 2012 March 2014
Tweetbook Analytics

65. #BornToBeIT w/ IED Milano

66. #Secutame w/ Lets Publish, Laboratori dal
Basso, Lecce

67. #Secutame w/ Lets Publish, Laboratori dal
Basso, Lecce

68. #Secutame w/ Lets Publish, Laboratori dal
Basso, Lecce

69. #Secutame w/ Lets Publish, Laboratori dal
Basso, Lecce

70. Geography of tweets

71. Geography of tweets
270m Active users
500m tweets published every day

72. geography of tweets

73. geography of tweets

74. geography of tweets
Can you guess the city?

75. geography of tweets
NYC

77. Boston

79. Moscow

81. Tokyo

82. NYC
All Exact Location coordinates in the Twitter Decahose 23 October 2012 to 30 November 2012 - firstmonday.org

83. NYC
Twitter Decahose georeferenced tweets 23 October 2012 to 30 November 2012 colored by language - firstmonday.org

84. NYC
Twitter Decahose georeferenced tweets 23 October 2012 to 30 November 2012 colored by language - firstmonday.org

85. NYC
Twitter Decahose georeferenced tweets 23 October 2012 to 30 November 2012 colored by language - firstmonday.org

86. How do you talk to
Twitter?

87. API
Application Programming Interface

88. this is a tweet

89. this is a tweet

90. Twitter API how to
• Sign in on dev.twitter.com
• create an application on dev.twitter.com/apps
• fill the details (name, description, website, etc)
• create an access token

91. request

92. untitled text 6 Page 1 of 8
1 {
2 "statuses": [{
3 "metadata": {
4 "result_type": "recent",
5 "iso_language_code": "en"
6 },
7 "created_at": "Mon Sep 23 09:34:47 +0000 2013",
8 "id": 382075563382689792,
9 "id_str": "382075563382689792",
10 "text": "RT @DomusAcademy: David moretti aka @davoelmoro giving a lecture to our #interactiondesign and #visualbrand students @u2026 http://t.co/Vli6Bpou2026",
11 "source": "Twitter for Android</a>",
12 "truncated": false,
13 "in_reply_to_status_id": null,
14 "in_reply_to_status_id_str": null,
15 "in_reply_to_user_id": null,
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17 "in_reply_to_screen_name": null,
18 "user": {
19 "id": 76715850,
20 "id_str": "76715850",
21 "name": "Antonietta Spataro",
22 "screen_name": "e2tas",
23 "location": "Milan, Italy",
24 "description": "Digital Marketing Manager at NABA and Domus Academy.",
25 "url": null,
26 "entities": {
27 "description": {
28 "urls": []
29 }
30 },
31 "protected": false,
32 "followers_count": 188,
33 "friends_count": 211,
34 "listed_count": 4,
35 "created_at": "Wed Sep 23 18:26:15 +0000 2009",
36 "favourites_count": 25,
37 "utc_offset": 7200,
38 "time_zone": "Rome",
39 "geo_enabled": true,
40 "verified": false,
41 "statuses_count": 1214,
42 "lang": "en",
43 "contributors_enabled": false,
44 "is_translator": false,
45 "profile_background_color": "524D4E",
46 "profile_background_image_url": "http://abs.twimg.com/images/themes/theme14/bg.gif",
47 "profile_background_image_url_https": "https://abs.twimg.com/images/themes/theme14/bg.gif",
48 "profile_background_tile": true,
49 "profile_image_url": "http://a0.twimg.com/profile_images/992224993/Spataro_normal.JPG",
50 "profile_image_url_https": "https://si0.twimg.com/profile_images/992224993/Spataro_normal.JPG",
51 "profile_link_color": "009999",
52 "profile_sidebar_border_color": "EEEEEE",
53 "profile_sidebar_fill_color": "EFEFEF",
54 "profile_text_color": "333333",
55 "profile_use_background_image": true,
56 "default_profile": false,
57 "default_profile_image": false,
58 "following": false,
59 "follow_request_sent": false,
60 "notifications": false
61 },
answer

93. Interaction Design
(in a pre-social network era)

94. D-tower, Doetinchem, NL

95. NOX Architects, 2004

96. a tower, a website and a questionnaire mapping
the emotions of the inhabitants of Doetinchem

97. a tower, a website and a questionnaire mapping
the emotions of the inhabitants of Doetinchem

98. red = love・blue = happiness
yellow = fear・green = hate
http://www.d-toren.nl/site/read.htm

99. thank you
@micheleaquila