The document discusses a meeting of travel bloggers. It introduces several blogger attendees and their areas of expertise. It then discusses examples of successful tourism marketing campaigns in Italy that utilized bloggers, including a social media event promoting wine in Elba, Italy and a "Like a Local" blog trip through Tuscany. Key factors for effective blog trips are listed as having a mix of influential bloggers, covering all costs, providing a high quality experience for bloggers to write about, and building trust in the destination.

1. Travel Bloggers Unite
Blog trip and the role of Travel Bloggers in Destination Marketing

2. Your Moderator today
Michele Aggiato
Country Manager @ Zoover.it
Social Media Addict
Blogger
Find me on
twitter.com/micheleaggiato
facebook.com/michele.aggiato

3. Your Moderator today
Initiator of 1st Italian Twitter Chat
about Travel and Tourism
Co-Owner and Director of
Travel Blogger Elevator
Find me on
twitter.com/micheleaggiato
facebook.com/michele.aggiato

4. Kash Bhattacharya
www.budgettraveller.org

5. Kash Bhattacharya
Expert Blogger Easyjet
Official Visit Britain Supper Blogger
Top 50 Influencers in Travel based on Klout Score
Blogtrips #InCostabrava, #DelicoiusEmR, ...

6. Melvin Böcher
www.traveldudes.org

7. Melvin Böcher
World Traveler and Social Media Expert
Founder of Travel Blogger Community Traveldudes.org
Initiator of Travel Talk on Tuesday #TTOT Twitter Chat
Blogtrips #InCostabrava, #ValenciaF1Blogtrip ...

8. Credits by Tommaso Galli (Iwasthere.it)
Alessandra Farabegoli
Blogger and Web Strategist
www.alessandrafarabegoli.it

9. Alessio Carciofi
Social Media Strategist in Tourism
www.alessiocarciofi.it

11. Fashion
Food Mom
Music
Game
Book Education
Political Tech

12. TRAVEL

13. Blogtrips & Social Media Events
2010/2011 across Europe

14. St. Albans Scottland Sweden
TBU Manchester
TBEX Copenhagen
Holland
Wales
Zurich TBU Innsbruck
French Atlantic Coast
Emilia Romagna
Asturias Pyrenee
Umbria
Costa Brava
Valencia Tuscany
Pisa
Rias Baixas
Capoliver (Elba)
Antequera

15. Simon Falvo
www.wild-about-travel.com

16. Simon Falvo
Travel Blogger & Media + PR Consultant
Official Visit Britain Supper Blogger
Organized Like a Local from Lucca to Pisa Blogtrip in Tuscany

17. 3 (Italian) Case Histories

18. 3 (Italian) Case Histories
Umbria on the Blog
Elba Uva 2011 Social Media Event
Living like a local in Tuscany Blogtrip

19. Umbria Jazz
Eurochocolate

20. The Buzz around Umbria on the Blog

21. Credits by Tommaso Galli (Iwasthere.it)
Social Media Event: ElbaUva11

22. Elba uva '11 Social Media Team
With courtesy of

23. Elba uva '11 Year-to-Year Comparison
With courtesy of

24. Tuscany Like a Local: Bloggers

25. Tuscany Like a Local: Sponsors

26. Blogtrip Key Factors
Social Media Team: Good mix of category / opionion leader
All inclusive All costs covered, and every participant has the
opportunity to share the experience through his favorite media
Experience Deliver all a great experience from all the destination offering,
so that the particpants are motivated to share as much as possible fro their trip
Trust This type of initiative is highly credible and wil put the destination on a
whole new level of attendance and trust.

27. Thank you!
Thank you!
See you at
www.travelbloggerelevator.com
www.travelbloggersunite.com