Panel Travel Blogging BTO 2011 Firenze


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Slide di supporto al panel sul ruolo dei blogger di viaggi nella comunicazione turistica (formato pdf)

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Panel Travel Blogging BTO 2011 Firenze

  1. 1. Travel Bloggers UniteBlog trip and the role of Travel Bloggers in Destination Marketing
  2. 2. Your Moderator today Michele Aggiato Country Manager @ Social Media Addict BloggerFind me
  3. 3. Your Moderator today Initiator of 1st Italian Twitter Chat about Travel and Tourism Co-Owner and Director of Travel Blogger ElevatorFind me
  4. 4. Kash
  5. 5. Kash Bhattacharya Expert Blogger Easyjet Official Visit Britain Supper Blogger Top 50 Influencers in Travel based on Klout Score Blogtrips #InCostabrava, #DelicoiusEmR, ...
  6. 6. Melvin Bö
  7. 7. Melvin Böcher World Traveler and Social Media Expert Founder of Travel Blogger Community Initiator of Travel Talk on Tuesday #TTOT Twitter Chat Blogtrips #InCostabrava, #ValenciaF1Blogtrip ...
  8. 8. Credits by Tommaso Galli ( FarabegoliBlogger and Web
  9. 9. Alessio CarciofiSocial Media Strategist in
  10. 10. Fashion Food Mom Music GameBook Education Political Tech
  11. 11. TRAVEL
  12. 12. Blogtrips & Social Media Events 2010/2011 across Europe
  13. 13. St. Albans Scottland SwedenTBU Manchester TBEX Copenhagen Holland Wales Zurich TBU InnsbruckFrench Atlantic Coast Emilia Romagna Asturias Pyrenee Umbria Costa Brava Valencia Tuscany PisaRias Baixas Capoliver (Elba) Antequera
  14. 14. Simon
  15. 15. Simon Falvo Travel Blogger & Media + PR Consultant Official Visit Britain Supper Blogger Organized Like a Local from Lucca to Pisa Blogtrip in Tuscany
  16. 16. 3 (Italian) Case Histories
  17. 17. 3 (Italian) Case Histories Umbria on the Blog Elba Uva 2011 Social Media Event Living like a local in Tuscany Blogtrip
  18. 18. Umbria Jazz Eurochocolate
  19. 19. The Buzz around Umbria on the Blog
  20. 20. Credits by Tommaso Galli ( Social Media Event: ElbaUva11
  21. 21. Elba uva 11 Social Media Team With courtesy of
  22. 22. Elba uva 11 Year-to-Year Comparison With courtesy of
  23. 23. Tuscany Like a Local: Bloggers
  24. 24. Tuscany Like a Local: Sponsors
  25. 25. Blogtrip Key FactorsSocial Media Team: Good mix of category / opionion leaderAll inclusive All costs covered, and every participant has theopportunity to share the experience through his favorite mediaExperience Deliver all a great experience from all the destination offering,so that the particpants are motivated to share as much as possible fro their tripTrust This type of initiative is highly credible and wil put the destination on awhole new level of attendance and trust.
  26. 26. Thank you! Thank you! See you at