6. Real Estate
● Social Media is primarily used for
marketing tools, instead of service tools.
● CRM tools is primarily used for lead
capture, and it is not customer
centralized.
7. CRM in Real Estate
● Understand Customer
● Effective Communication
● Manage Long Sales Cycles
● Information on finger tip and on the way
● Market Intelligence
● Document management
Provide good enough service with lowest possible price.
Improve service efficiency
From company point of view
The service really have no differentiation among users.
Marketing is about yelling to user.
Mom-Pap little store in the neighborhood.
Customer is willing to pay that.
From customer point of view
Customer journey
humanize the company
1. You still need go to multiple website to find the difference information you need.
2. You still need rely on friend’s referral to find an agent without knowing how good he/she is.
3. The quality of the service you get still rely on each individual provider, from agent to loan officer.
4. As an agent, you still rely on paper or your phone book to track each user. Some of them use multiple lead generating system to maintain their client list.
5. As an agent you still use email dripping system, and it seems to be the only system that can automatically send out the listing update.
1. 朱敏-- teleconference, comdex IBM
2. movoto --
early estimation
have no clue how to do the marketing
no body really have long experience on real estate.