In the Western world, we have a relatively new phenomena in the past few decades, the fall of gender archetypes. Gender archetypes provide the ideal for both the male and female and provide an initial distinction that guides human behavior. The initial distinctions that are provided by gender archetypes is represented in the Alpha & Beta Model taught at Alpha University. The Alpha & Beta Model states that the gender archetype for the male is alpha (i.e. masculinity) and the gender archetype for the female is beta (i.e. femininity). The Alpha & Beta Model can be extended to characterize behavior opposite to the model and anti-wise. Anti-wise behavior has an impact on the community as society at large through the eroding of gender archetypes due to social norming.

1. Gender Archetypes
Introduction
Michael Herlache MBA
Doctorate of Business Administration Candidate 2020
Gender Archetypes
Introduction

2. Index
I. Introduction
II. Wisdom Schema
III. Value Schema
Gender Archetypes
Introduction

3. I. Introduction
• In the Western world, we have a relatively new phenomena in the
past few decades, the fall of gender archetypes. Gender archetypes
provide the ideal for both the male and female and provide an initial
distinction that guides human behavior. The initial distinctions that
are provided by gender archetypes is represented in the Alpha & Beta
Model taught at Alpha University. The Alpha & Beta Model states that
the gender archetype for the male is alpha (i.e. masculinity) and the
gender archetype for the female is beta (i.e. femininity). The Alpha &
Beta Model can be extended to characterize behavior opposite to the
model and anti-wise. Anti-wise behavior has an impact on the
community as society at large through the eroding of gender
archetypes due to social norming.
Gender Archetypes
Introduction

4. I. Gender Archetypes
• The distinctions in the Alpha & Beta Model are foundation and
provide the core to developing a dominant schema (i.e. knowledge
framework). Without these distinctions, the individual will lack a
holistic knowledge framework and ultimately develop a non-
dominant schema as characterized by either a moralist/religious
schema or a progressive schema.
Gender Archetypes
Introduction

5. I. Gender Archetypes
• The instruction of gender archetypes used to occur at the level of the
family, community, and institutions. This nolonger occurs in the West
and in fact, we now see the opposite of gender archetypes being
reinforced and held out as heroic by university, media, and politicians.
Gender Archetypes
Introduction

6. I. Gender Archetypes
• The main themes portrayed in the West are the female being alpha
portrayed as a hero and the male being beta portrayed as a hero. This
conflicts with the Alpha & Beta Behavioral Model taught at Alpha
University. The Alpha & Beta Behavioral Model teaches us traditional
gender archetypes (alpha for the male and beta for the female) and
the love archetype (alpha and beta in love).
Gender Archetypes
Introduction

7. I. Gender Archetypes
• Archetypes are important as they form the foundation for a strong
culture. As archetypes become neglected, the social fabric of society
begins to erode and anti-wisdom culture fills the void. We see this
today with the moralist schema and the progressive schema.
Gender Archetypes
Introduction

8. I. Gender Archetypes
• This is the leading challenge to Western civilization; the erosion and
demonization of our ideals, and it provides an opportunity for men
and women to take responsibility for social change and to teach
ourselves, families, communities and country about gender
archetypes. The best way to do this is by using the Alpha & Beta
Model
Gender Archetypes
Introduction