Deception: How the Media Strengthens Women Stereotypes


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Deception: How the Media Strengthens Women Stereotypes

  1. 1. DeceptionHow  the  media  strengthens  women  stereotypes   WIKI  Team  #3  
  2. 2. Although  the  media  plays  a  major  role  in  influencing  its  audience   on  various  stereotypes,  we  are  focusing  on  three  that  are   specifically  geared  towards  women  in  America.    
  3. 3. These three stereotypes are: "Women  are  Weak"   "Women  are  the  Housewife"   "Women  are  Sex  Symbols"    
  4. 4. "Women are Weak"Victoria Bowles, Kyna Garrett, Madeline Carino, and Jamisha Jeffery
  5. 5. Today,  movies  and  television  conHnue  to  portray  women  as   "damsels  in  distress".  Women  are  oIen  displayed  as  weak   creatures  who  are  easily  frightened,  hysterical,  defenseless,   and  blinded  by  emoHons.    
  6. 6. It  is  often  depicted  that  women  are   reliant  on  men.          In  50  Shades  of  Grey,  Anastasia,  the  main  female  character,  is  convinced  and  obligated  to  please  the  male.     In  the  Twilight  series,  Bella,  the  main  female  character,  is  commonly  referred  to  as  the  weak  and  helpless  human  surrounded  by  dominant  and  powerful  male  figures.    
  7. 7.      Especially  in  horror films,  women  are   almost  always  the  vicHms  of  brutal   treatment.  Whether  its  being  chased,   threatened,  or  pursued,  the  women  are  oIen  first  to  be  preyed  on  while  the  men   are  typically  last  or  even  survivors.    
  8. 8. Examples  include:  •  Final  Des8na8on  •  Scream  •  Paranormal  Ac8vity  Series  •  Last  House  on  the  LeA  
  9. 9. In  the  Workforce   Men  are  the  dominant  figures,  oIen  holding  the  high  posiHon,  while  women  are  bound  to  the  desks  as  secretaries.      
  10. 10. This  video  describes  the  role  of   women  in  the  workplace.    Norm  MacDonald  Loves  the  Ladies  
  11. 11. Women  in  the  Depression    —  During  the  Great  Depression  women  were  oIen  criHcised  for   entering  the  workforce,  especially  married  women.  —   Despite  the  28%  increase  in  female  employment,  there  was   an  aUtude  in  1930s  society  that  married  women  should  not   be  part  of  the  workforce.  They  were  not  to  take  jobs  away   from  men,  or  single  women  who  needed  to  support   themselves.  —   In  January  1932,  the  Federal  Economy  Act  was  passed,  which   prohibited  two  people  from  the  same  household  to  work  in   government  service  posiHons.  —   As  a  result  of  this  act,  75%  of  terminated  government   employees  were  women.  
  12. 12. A  Change  of  Pace  —  In  the  mid  1940s,  women   entered  the  workforce  to   support  the  war  effort.   Although  many  jobs  taken  by   women  were  unskilled  and  low   income,  they  proved  to  be  a   valuable  asset.  AIer  the  war   many  were  let  go  from  their   posiHons,  but  women  had   proved  that  they  belonged  in   societys    growing  job  market.  
  13. 13. Today,  women  are  growing  to  be  more   independant.  More  and  more  examples  are   occurring  in  the  media.    •  Disney  Movies   o  Mulan,  Brave,  and  Tangled  •  Talk  Shows   Oprah,  Ellen,  Kelly  Ripa       o •  PoliHcs     o  Female  presidenHal  candidates   o  Female  poliHcians  in  congress  
  14. 14. Who’s  the  Boss?              Women  are  now  part  of  the   workforce  where  they  can  take   on  different  leadership  roles   within  companies/corporaHons.                  Women  not  only  take  on   the  full  Hme  posiHon  as  a   mother,  but  also  the  status  as  an   employee.    
  15. 15. Yet  the  Discrimination  Continues     "The Equal Pay Act that Kennedy signed in 1963 prohibited “discrimination on account of sex in the payment of wages by employers engaged in commerce or in the production of goods for commerce.” Yet nearly half a century later, in the first three months of 2012, women still earned only 82.2 percent of what men earned. (Coy)"
  16. 16. Despite  how  women  are  portrayed  within  the  media,  females   are  capable  of  being  strong  and  independant.    
  17. 17. "Women are the Housewife" Kat Ziraldo, Sandy Wang, WanZheng Fu, and HongYuan Zhu
  18. 18. Major  Role  of  Women  in  Society  •  Definition •  A woman who manages her own household as her main occupation.•  What do they do? •  Care for children •  Buy and cook food •  Maintain the house
  19. 19. Look  Familiar?  
  20. 20. Why  are  women  stuck  at  home?  •  Religious  Influence  •  Cultural  Influence  •  EducaHonal  Influence  
  21. 21. Religious  InNluence     In  India,  Confucianism,  a  religious  doctrine,  bound  women  to  their  homes  and  household  chores.  This  doctrine,  explained  that  the  domesHc  role  of  women  prepares  them  for  their  marriages  (Johnson  and  Lloyd  12).  Therefore,  they  are  not  supposed  to  engage  in  any  other  economic  acHviHes.  Women  are  totally  forbidden  to  take  another  social-­‐economic  role.  Instead;  they  are  expected  to  spend  all  their  Hme  at  home  doing  domesHc  tasks.  
  22. 22. Cultural  InNluence      In  the  recent  decades,  daHng  back  1950s,  cultural   norms  on  division  of  labour  postulated  that  women  are  not   supposed  to  engage  in  any  economic  acHvity  such  as   farming  or  keeping  of  livestock  (Johnson  and  Lloyd  6).        Their  place  was  in  the  kitchen.  They  only  parHcipated  in   domesHc  affairs  such  as  cooking,  cleaning  and  rearing  of   children.  
  23. 23. Educational  InNluence  1950s  educaHon  on  women:  especially  pay  ajenHon  aIer  1:29     This  video  describes  the  discriminaHon  against  women.  Despite   the  qualificaHons  they  may  possess,  they  are  thought  of  as   inferior  and  at  Hmes,  problemaHc  due  to  their  gender.    
  24. 24. Traditional  Thought  Hurts   Women   How  would  an  average  woman  think  of   these  ads?       Do  they  imply  discriminaHon?    
  25. 25. Fighting  Back  •  Feminism   •  The  idea  of  equality,  greatly  contributed  to  a  paradigm  shiI   on  role  of  women.     •  Mutated  the  “domesHcity  “    •  1950s  Housewife  to  Womens  Ac5vist:  Be9y  Friedan    •  Results   •  "Women  are  housewives"  is  a  stereotype  and  overtaken  by   Hme    
  26. 26.  “ Women are Sex Symbols”     and  KrisHna  Kline   Akshita  Verma,  KaHe  Migliazzo,  
  27. 27. Sex  Symbols  —  Someone  (especially  an  entertainer  or  celebrity)  who  is   famous/widely  known  or  looked  at  for  their  sexual  appeal.    —  This  person  could  be  male  or  female,  an  actor,  model,   anything.  —  In  a  woman’s  case,  being  a  sex  symbol  automaHcally  comes   with  the  assumpHon  that  she  is  unintelligent.  
  28. 28. Are  Women  only  Good  for   Sex?  —  Ads  become  more  explicit  each  year  resulHng  in  a  new  sense  of  normal.  —  Ads  show  parts  of  a  women’s  body  to  sexualize  it.  —  AdverHsements  that  are  sexual  are  found  to  be  more  affecHve   —  Causing  women  to  believe  they  need  to  look  and  act  like  the  models  in  the  ads  —  Some  products  are  the  same  quality  but  the  sexier  brand  will  always  sell  more   (Victoria’s  Secret  and  Hanes)    
  29. 29. Children  as  Sex  Symbols  —  A  10  year  old  photographed  topless  and  without  pants  on  at  a   recent  French  photo  shoot  —  Most  see  this  as  stealing  of  innocence    —  French  lingerie  company  selling  lingerie  to  your  "first  grader"    —  Companies  are  creaHng  products  aimed  at  younger  audiences  
  30. 30. A  Look  at  Women  as  Sex  Symbols  Though   the  Decades    (1950-­‐Present  Day)    
  31. 31.     1950-­‐1970  
  32. 32. Marilyn  Monroe    —  The  term  “sex  symbol”  originated  from  her  in  the  1950s    —  Marilyn  Monroe  was  considered  the  first  and  most  famous   sex  symbol  —  In  the  1950’s,  the  media  portrayed  Marilyn  Monroe  as  a   major  sex  symbol  even  though  by  today’s  standards,  she   would  be  considered  as  too  curvy      
  33. 33. “Im  a  failure  as  a  woman.  My  men  expect  so  much  of  me,  because  of  the  image  theyve  made  of  me  and  that  Ive  made  of  myself,  as  a  sex  symbol.  Men  expect  so  much,  and  I  cant  live  up  to  it.”    -­‐Marilyn  Monroe  
  34. 34. The  Changes  that  Occurred  in   the  Media      —  Women  in  AdverHsing  (1950s  -­‐  Today)    —  In  the  1950’s,  female  sex  symbols  were  portrayed  as  being   subordinate  to  men  in  the  household  —  In  the  1960’s,  female  sex  symbols  slowly  became  portrayed   as  being  subordinate  to  men  sexually    
  35. 35. Impact  on  Society   This  change  in  the  media  cause  women  to   start  learning  to  perceive  themselves  as   lesser  than  men  in  intellectual  terms       Miss  RepresentaHon  Extended  Trailer    
  36. 36. Impact  on  the  Media        AdverHsing  agencies  started  to  use  more  and  more  provocaHve  images  of  women  in  order  to  stand  out  of  the  increasing  clujer    
  37. 37.   Women  are  constantly  being    stereotyped  and  portrayed  in  the  media  as  a  sex  symbol,  sex  object,  or   only  good  for  sex  and  to  look  appealing.      
  38. 38.     1970-­‐1990  
  39. 39. The  70’s                      3  skateboard  ads  published  in  1979.  
  40. 40. The   skateboard   advertisements   in   the   previous   slide   depict   scantily   clad   women   posing   slightly   provocatively  with  a  skateboard.     —  Why  are  the  women  posing  in  such  ways,  when  it  is  an   adverHsement  for  a  sports  item?   —  How  do  scanHly  clad  women  relate  to  skateboards?   —   Who  are  the  ads  aimed  at?  
  41. 41.  The  answer  to  these  quesHons  are  obvious.  The  scanHly  clad  women  who  are  posing  as  they  are,  have  nothing  to  do  with  a  skateboard.  They  are  being  used  to  get  the  ajenHon  of  men.    Thus,  being  portrayed  as  a  sex  object.    As  we  can  see,  the  women  are  more  and  more  sexualized  throughout  the  decades.  
  42. 42. The  80’s  —  Decrease  in  the  1970’s  feminist  movement  (which  did  lead   to  a  slight  drop  in  shows  that  overly  sexualized  women).     Therefore    women  being  portrayed  as  sex  symbols  in  the   media  picked  back  up  in  the  early  80’s.    —  However,  there  was  an  increase  in  women  in  general  in  the   media  IE  Oprah  Winfrey  and  Barbara  Walters.  
  43. 43.            1990-­‐Present  Day  
  44. 44. 90’s  Sex  Symbols   —  Top  sex  symbols  were  Pamela   Anderson,  Heather  Locklear,   Jennifer  Lopez,  Demi  Moore,  and   Cindy  Crawford   —  Tend  to  be  more  naturally  beauHful   than  todays  top  sex  symbols   —  Sex  symbols  of  the  90’s  were  more   like  real  women.    Their  body  image   was  more  similar  to  the  average   women  than  sex  symbols  now  a   days.  
  45. 45. Present  —  Tend  to  be  unnaturally  thin  —  Causing  girls  to  believe  they  need  to   look  like  these  sex  symbols  to  be   beauHful  —  Shown  in  lijle  to  no  clothing  to  get  the   ajenHon  of  men  —  AdverHsements  showing  men  have   more  power  over  these  women.  —  Sex  symbols  are  oIen  displayed  with   good  looks  and  no  brain  —  More  women  are  geUng  plasHc  surgery   because  they  think  it  is  the  only  way  to   become  beauHful    
  46. 46. The  Results  —  IMPACT   ON   MEDIA:   The   media   learns   that   sex   sells… especially   when   women   are   involved.     They   conHnue   to   sexualize   women   more   and   more   to   boost   raHngs,   sales,   viewings,  etc.      —  IMPACT  ON  SOCIETY:  Because  society  is  surrounded  by  such   media,   we   become   desensiHzed   to   it.   We   begin   to   think   women  are  supposed  to    please  men,  have  large  breasts  and   Hny  bodies,  and  ulHmately,  are  supposed  to  be  sex  objects.     It’s  becoming  more  normal  and  less  of  a  big  deal  to  society.  
  47. 47. Despite  what  the  media  may  be  portraying,   women  are  Strong,       Successful,  and  Beau5ful    just  the  way  they  are.      
  48. 48. Work Cited  Amillan2004.  "Miss  RepresentaHon  Extended  Trailer."  YouTube.  YouTube,  13  Oct.  2011.  Web.  13  Nov.  2012.  <hjp://  watch?v=S5pM1fW6hNs>.  Coy,  Peter,  and  Elizabeth  Dwoskin.  "Shortchanged:  Why  Women  Get  Paid  Less  Than  Men."  Bloomberg  Business  Week.,   21  June  2012.  Web.  16  Nov.  2012.  <hjp://­‐06-­‐21/equal-­‐pay-­‐plainHffs-­‐burden-­‐of-­‐proof>.  Freeman,  Adam.  "1950s  EducaHon  On  "Women""  YouTube.  YouTube,  01  Feb.  2009.  Web.  16  Nov.  2012.  <hjp://    >.  Horton,  Jillita.  "Women  in  Movies  and  TV:  Why  Does  Hollywood  Always  Portray  Women  as  Weak  and  Helpless?"  Yahoo!  Contributor   Network.  N.p.,  18  Sept.  2009.  Web.  16  Nov.  2012.  <hjp://­‐movies-­‐tv-­‐why-­‐does-­‐hollywood-­‐always-­‐ portray-­‐4207583.html?cat=9>.  Johnson  Lesley  and  Lloyd  JusHne.  Sentenced  to  everyday  life,  feminism  and  the  house  wife.  New  York,  NY:  Berg,  2004.  Print.  Marquit,  Jean.  "Images  of  Femininity:  Media  Portrayals  of  Women."  Yahoo!  Contributor  Network.,  16  Jan.  2006.  Web.  16   Nov.  2012.  <hjp://­‐femininity-­‐media-­‐portrayals-­‐women-­‐15085.html?cat=9>.  Melaniii.  "Women  in  AdverHsing  (1950s  to  Today)."  YouTube.  YouTube,  05  Oct.  2010.  Web.  14  Nov.  2012.  <hjp:// watch?  v=xm2y7Ocvvqc>.  "Norm  MacDonald  Norm  Loves  The  Ladies  Weekend  Update  SNL  Www  Keepvid  Com."  YouTube.  YouTube,  22  Mar.  2011.  Web.  16  Nov.   2012.  <hjp://>.    RebecaRazorzx.  "1950s  Housewife  to  Womens  AcHvist:  Bejy  Friedan."  YouTube.  YouTube,  19  May  2010.  Web.  16  Nov.  2012.    <hjp://>.  Salome,  Melanie  R.  "The  UnrealisHc  Portrayal  of  Women  in  the  Media:  Beauty  and  Body  Image."  Yahoo!  Contributor  Network.  N.p.,  16  Oct.   209.  Web.  16  Nov.  2012.  <hjp://­‐unrealisHc-­‐portrayal-­‐women-­‐media-­‐beauty-­‐4665231.html?cat=9>.