Deception: How the Media Strengthens Women Stereotypes
DeceptionHow the media strengthens women stereotypes WIKI Team #3
Although the media plays a major role in inﬂuencing its audience on various stereotypes, we are focusing on three that are speciﬁcally geared towards women in America.
These three stereotypes are: "Women are Weak" "Women are the Housewife" "Women are Sex Symbols"
"Women are Weak"Victoria Bowles, Kyna Garrett, Madeline Carino, and Jamisha Jeffery
Today, movies and television conHnue to portray women as "damsels in distress". Women are oIen displayed as weak creatures who are easily frightened, hysterical, defenseless, and blinded by emoHons.
It is often depicted that women are reliant on men. In 50 Shades of Grey, Anastasia, the main female character, is convinced and obligated to please the male. In the Twilight series, Bella, the main female character, is commonly referred to as the weak and helpless human surrounded by dominant and powerful male ﬁgures.
Especially in horror films, women are almost always the vicHms of brutal treatment. Whether its being chased, threatened, or pursued, the women are oIen ﬁrst to be preyed on while the men are typically last or even survivors.
Examples include: • Final Des8na8on • Scream • Paranormal Ac8vity Series • Last House on the LeA
In the Workforce Men are the dominant ﬁgures, oIen holding the high posiHon, while women are bound to the desks as secretaries.
This video describes the role of women in the workplace. Norm MacDonald Loves the Ladies
Women in the Depression During the Great Depression women were oIen criHcised for entering the workforce, especially married women. Despite the 28% increase in female employment, there was an aUtude in 1930s society that married women should not be part of the workforce. They were not to take jobs away from men, or single women who needed to support themselves. In January 1932, the Federal Economy Act was passed, which prohibited two people from the same household to work in government service posiHons. As a result of this act, 75% of terminated government employees were women.
A Change of Pace In the mid 1940s, women entered the workforce to support the war eﬀort. Although many jobs taken by women were unskilled and low income, they proved to be a valuable asset. AIer the war many were let go from their posiHons, but women had proved that they belonged in societys growing job market.
Today, women are growing to be more independant. More and more examples are occurring in the media. • Disney Movies o Mulan, Brave, and Tangled • Talk Shows Oprah, Ellen, Kelly Ripa o • PoliHcs o Female presidenHal candidates o Female poliHcians in congress
Who’s the Boss? Women are now part of the workforce where they can take on diﬀerent leadership roles within companies/corporaHons. Women not only take on the full Hme posiHon as a mother, but also the status as an employee.
Yet the Discrimination Continues "The Equal Pay Act that Kennedy signed in 1963 prohibited “discrimination on account of sex in the payment of wages by employers engaged in commerce or in the production of goods for commerce.” Yet nearly half a century later, in the first three months of 2012, women still earned only 82.2 percent of what men earned. (Coy)"
Despite how women are portrayed within the media, females are capable of being strong and independant.
"Women are the Housewife" Kat Ziraldo, Sandy Wang, WanZheng Fu, and HongYuan Zhu
Major Role of Women in Society • Definition • A woman who manages her own household as her main occupation.• What do they do? • Care for children • Buy and cook food • Maintain the house
Why are women stuck at home? • Religious Inﬂuence • Cultural Inﬂuence • EducaHonal Inﬂuence
Religious InNluence In India, Confucianism, a religious doctrine, bound women to their homes and household chores. This doctrine, explained that the domesHc role of women prepares them for their marriages (Johnson and Lloyd 12). Therefore, they are not supposed to engage in any other economic acHviHes. Women are totally forbidden to take another social-‐economic role. Instead; they are expected to spend all their Hme at home doing domesHc tasks.
Cultural InNluence In the recent decades, daHng back 1950s, cultural norms on division of labour postulated that women are not supposed to engage in any economic acHvity such as farming or keeping of livestock (Johnson and Lloyd 6). Their place was in the kitchen. They only parHcipated in domesHc aﬀairs such as cooking, cleaning and rearing of children.
Educational InNluence 1950s educaHon on women: especially pay ajenHon aIer 1:29 This video describes the discriminaHon against women. Despite the qualiﬁcaHons they may possess, they are thought of as inferior and at Hmes, problemaHc due to their gender.
Traditional Thought Hurts Women How would an average woman think of these ads? Do they imply discriminaHon?
Fighting Back • Feminism • The idea of equality, greatly contributed to a paradigm shiI on role of women. • Mutated the “domesHcity “ • 1950s Housewife to Womens Ac5vist: Be9y Friedan • Results • "Women are housewives" is a stereotype and overtaken by Hme
“ Women are Sex Symbols” and KrisHna Kline Akshita Verma, KaHe Migliazzo,
Sex Symbols Someone (especially an entertainer or celebrity) who is famous/widely known or looked at for their sexual appeal. This person could be male or female, an actor, model, anything. In a woman’s case, being a sex symbol automaHcally comes with the assumpHon that she is unintelligent.
Are Women only Good for Sex? Ads become more explicit each year resulHng in a new sense of normal. Ads show parts of a women’s body to sexualize it. AdverHsements that are sexual are found to be more aﬀecHve Causing women to believe they need to look and act like the models in the ads Some products are the same quality but the sexier brand will always sell more (Victoria’s Secret and Hanes)
Children as Sex Symbols A 10 year old photographed topless and without pants on at a recent French photo shoot Most see this as stealing of innocence French lingerie company selling lingerie to your "ﬁrst grader" Companies are creaHng products aimed at younger audiences
A Look at Women as Sex Symbols Though the Decades (1950-‐Present Day)
Marilyn Monroe The term “sex symbol” originated from her in the 1950s Marilyn Monroe was considered the ﬁrst and most famous sex symbol In the 1950’s, the media portrayed Marilyn Monroe as a major sex symbol even though by today’s standards, she would be considered as too curvy
“Im a failure as a woman. My men expect so much of me, because of the image theyve made of me and that Ive made of myself, as a sex symbol. Men expect so much, and I cant live up to it.” -‐Marilyn Monroe
The Changes that Occurred in the Media Women in AdverHsing (1950s -‐ Today) In the 1950’s, female sex symbols were portrayed as being subordinate to men in the household In the 1960’s, female sex symbols slowly became portrayed as being subordinate to men sexually
Impact on Society This change in the media cause women to start learning to perceive themselves as lesser than men in intellectual terms Miss RepresentaHon Extended Trailer
Impact on the Media AdverHsing agencies started to use more and more provocaHve images of women in order to stand out of the increasing clujer
Women are constantly being stereotyped and portrayed in the media as a sex symbol, sex object, or only good for sex and to look appealing.
The skateboard advertisements in the previous slide depict scantily clad women posing slightly provocatively with a skateboard. Why are the women posing in such ways, when it is an adverHsement for a sports item? How do scanHly clad women relate to skateboards? Who are the ads aimed at?
The answer to these quesHons are obvious. The scanHly clad women who are posing as they are, have nothing to do with a skateboard. They are being used to get the ajenHon of men. Thus, being portrayed as a sex object. As we can see, the women are more and more sexualized throughout the decades.
The 80’s Decrease in the 1970’s feminist movement (which did lead to a slight drop in shows that overly sexualized women). Therefore women being portrayed as sex symbols in the media picked back up in the early 80’s. However, there was an increase in women in general in the media IE Oprah Winfrey and Barbara Walters.
90’s Sex Symbols Top sex symbols were Pamela Anderson, Heather Locklear, Jennifer Lopez, Demi Moore, and Cindy Crawford Tend to be more naturally beauHful than todays top sex symbols Sex symbols of the 90’s were more like real women. Their body image was more similar to the average women than sex symbols now a days.
Present Tend to be unnaturally thin Causing girls to believe they need to look like these sex symbols to be beauHful Shown in lijle to no clothing to get the ajenHon of men AdverHsements showing men have more power over these women. Sex symbols are oIen displayed with good looks and no brain More women are geUng plasHc surgery because they think it is the only way to become beauHful
The Results IMPACT ON MEDIA: The media learns that sex sells… especially when women are involved. They conHnue to sexualize women more and more to boost raHngs, sales, viewings, etc. IMPACT ON SOCIETY: Because society is surrounded by such media, we become desensiHzed to it. We begin to think women are supposed to please men, have large breasts and Hny bodies, and ulHmately, are supposed to be sex objects. It’s becoming more normal and less of a big deal to society.
Despite what the media may be portraying, women are Strong, Successful, and Beau5ful just the way they are.
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