This document discusses several design principles for effective web design: 1. Unity - Websites should use consistent colors throughout to guide the eye easily across the page. 2. Simplicity - Homepages should be minimalistic with the main focus on the search function. 3. Balance - Elements should be distributed symmetrically or asymmetrically but still feel balanced to the viewer.

1. Design
Principles
Jorge Garcia
Michaela Joines
Erica Seeley

2. Unity
Pittsburg State University’s website exhibits color unity. The red of the
main banner is repeated throughout the page in the heading font
color, the search box, and the main banner picture. The close
proximity of the same color helps with the flow of the eye throughout
the page.

3. Simplicity
The homepage of Google shows the essence of simplicity. With merely
the company logo and a minimalistic search box, the homepage
allows the visitor to easily begin their search process, without any
distracting ads or details.

4. Balance
Monster’s website shows asymmetrical balance in its header bar and
the weight distribution between the side bar and the main feed. The
main home bar is larger than the help bar on the right hand side, but
with the addition of the advanced search bar it becomes
asymmetrically balanced. The side bar and the main feed follow the
golden rule, with the main feed being a square and the side bar
being a rectangle.

5. Emphasis
This website shows an emphasis on the word “Words.” By emphasizing
this word, the viewer knows exactly what the website’s focus is by
naturally focusing your eye on the main topic.

6. Rhythm
This website exhibits rhythm in its main homepage. The diagonal logo
leads your eye to the slogan “We Make Pointless Stuff,” which then
uses the blue line to lead the viewer to the company’s process for
creating a project.

7. Variety
Dynamit’s homepage includes differing sizes of boxes, shapes, and
fonts to create an overall theme of variety. This principle keeps the
viewer’s attention, and presents them with multiple aspects of their
business.

8. Scale/Proportion
This website shows
differing scales and
proportions in its
images and text.
The proportion of
the images leads
the viewer to the
most recent story.
The scale of the text
accomplishes the
same objective by
focusing on the
company’s
accomplishments
and ideals.