2. Internal Aspects
1. Unique Selling Point
– To make yourself different from other
competitors. To set a uniqueness that can
differentiate from others.
2. How others see you
– Strength or capability of what you able to commit
3. Identify your goals
– What you want to achieve? What is your target?
What is your vision? Mission?
3. External Aspects
1. Target Audience
– To specifically select the target audience
accordingly. The criteria and characteristic.
2. Pay attention to details
– All the content should be consistent, clarity, and
simple to understand.
4. Networking
• Become a social networker
• Own a website, blog and get it published
• Give a talk, conference, charity.
• Marketing networks between friends, co-
workers.