World of Learning
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How to engage a Generation Y audience for training and eLearning via games. Video of presentation can be found at https://www.youtube.com/watch?v=6hYKpTs_2vA
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World of Learning
- 1. @amuzogameswww.amuzo.com amuzo ENGAGEMENT WORLD OF LEARNING CONFERENCE
- 3. @amuzogameswww.amuzo.com amuzo WHAT DO WE DO? Amuzo harnesses the power of play to engage, educate and inspire mobile audiences around the world
- 4. Bournemouth based casual game studio One billion app sessions and counting No.1 apps in 150 countries (97% of all iOS stores) LEGO have been our largest client since 2006 @amuzogameswww.amuzo.com amuzo WHO IS AMUZO?
- 5. ‘Play to Learn’ focusing on: Sales and Product training Compliance training Recruitment / onboarding Special projects @amuzogameswww.amuzo.com amuzo PROJECT #P2L
- 6. Generation Y was born between 1980 and the early 1990s By 2018 over half the UK working population will be from Generation Y Millennials love training and development @amuzogameswww.amuzo.com amuzo WE ARE TARGETING GEN Y
- 10. Over 91% own a smartphone 18% increase in time spent on mobile over desktop last year 82% of time spent on mobile devices is accessing Apps 96% have an account on at least one social network Engaging and social mobile content is the key to success @amuzogameswww.amuzo.com amuzo HOW DO YOU COMMUNICATE WITH GEN Y?
- 11. @amuzogameswww.amuzo.com amuzo 2014, Internet Advertising Bureau UK (Gaming Revolution Report)
- 15. @amuzogameswww.amuzo.com amuzo POINT OF ENGAGEMENT Offer the following content at the Point of Engagement A challenge with measurable success Content with aesthetic / sensory appeal A subject / activity of interest (includes novelty) The ability to try again, repeatedly
- 20. @amuzogameswww.amuzo.com amuzo PERIOD OF ENGAGEMENT During the Period of Engagement enhance this with: Gaining new or enhanced skills and / or knowledge Regular feedback on progression (praise) Direct control / interaction Social inclusion
- 21. What do you think the most requested game feature is in LEGO Games? The ability to ‘level up’ The ability to play together The possibility of beating your friends @amuzogameswww.amuzo.com amuzo QUESTION
- 22. What do you think the most requested game feature is in LEGO Games? The ability to ‘level up’ The ability to play together The possibility of beating your friends @amuzogameswww.amuzo.com amuzo GAINING NEW OR ENHANCED SKILLS
- 26. @amuzogameswww.amuzo.com amuzo RE-ENGAGEMENT To maximise Re-Engagement offer: A reward for returning The potential completion of a goal / sub goal The opportunity to ‘be lucky’ during their next experience Social challenge
- 28. After each game the player is prompted to act on what they have experienced Every time they play, the more obvious the decision to act becomes The next step in their education is immediately accessible in just one click @amuzogameswww.amuzo.com amuzo THE CALL TO ACTION
- 31. @amuzogameswww.amuzo.com amuzo ENGAGMENT WORLD OF LEARNING CONFERENCE
Editor's Notes
- All Stats from Comscore
- Report by the iAB conducted in 2014
- Based upon Kearsley and Shneiderman's Engagement Theory (1999) that provides a framework for technology-based teaching and learning
- A CHALLENGE WITH MEASURABLE SUCCESS
- A CHALLENGE WITH MEASURABLE SUCCESS
- Gaining new or enhanced skills – An iterative or clicker game. AdVenture Capitalist
- Gaining new or enhanced skills – Commute
- Gaining new or enhanced skills – Legends of the Storm Normally, these mechanics are disliked by the majority of gamers until they get used to them
- The opportunity to be lucky. Gatcha and skinner boxes