User engagement is a hard game to play. Generating a huge flow at your funnel’s entrance and having retention is something every company dreams of :)
Many games have mastered how to leverage motivation. Gamification is the best use of these techniques to create engagement. It helps companies in designing products and experiences that have clearer goals, better tracking & more feedback.
But how do you find your own way in the ocean of gamification as a startup?
Dominique Mangiatordi (https://twitter.com/mangiatordi) is a serial entrepreneur and gamification expert. He founded ØPP (https://opp.mx/), a Belgium-based gamification-oriented startup studio.