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Day to Day
Realities
Honest Observations of a Full-time Independent Worker
Michael Girouard — RefreshNYC — Nov 30 2010
AboutYour Presenter
• Seasoned [grizzled] programmer of 11
years
• Second-year full-time independent worker
• Owner of two businesses:
MigiMedia: Content Management & E Commerce Group
Ashcroft Eyewear: Independent Boutique Eyewear Brand
• Organizer of Refresh NYC
What AboutYou?
• How many people are full time
independent workers?
• How many people are full time employees?
• How many people are just dipping their
toes in?
•Why are you here?
A Quick Warning
I will
recommend
you read two
very different
books.
This is intentional.
Realities @
10,000 Feet
Work sucks
whether you’re
independent or not.http://www.flickr.com/photos/michelhrv/2299050033/
http://www.flickr.com/photos/bionicteaching/2041278305/
Independent
does not mean
antisocial.
Being free is not a
license to be lazy.http://www.flickr.com/photos/frosted_peppercorn/2411572004/
http://www.flickr.com/photos/davidpbrown/1922428299/
Just because you can
work from
anywhere…
…does not make
it a good idea :)
http://www.flickr.com/photos/stuartpilbrow/2942333106/
Chances are,
you won’t
be rich.
My Schedule
The Average Week
Sun Mon Tue Wed Thu Fri Sat
Weekly
Planning
Client
Work
—
Ashcroft
Client
Work
—
Ashcroft
Client
Work
—
Ashcroft
Client
Work
—
Ashcroft
Client
Work
—
Ashcroft
Spillover
—
Leasure
The Average Day
TOD Task
9:30 – 10:30 ✓ Planning & Pipeline Review
11:00 – 1:30 ✓ Quick Tasks / One Offs
1:30 – 2:00 ✓ Feeding Time
2:15 – 6:00 ✓ Project-Related Work
6:00 – 7:00 ✓Work Overspill
9:00 – 1:30 ✓Ashcroft Web Work
Planning
Warning:
Planning strategies are
mostly snake oil. Possibly
this one as well.
Use at your own risk.
http://www.flickr.com/photos/invis/4252924872/
How not to Plan
• Take all the things you need to get done an
put them in a todo list.
• Map out every possible task you need to
do on your calendar.
• Plan your day to the minute. Leave no
room for interruptions.
A Better Method
• What are your roles
in life?
• What are your goals
with each role?
• Every week identify
your needs and
schedule accordingly.
My Roles/Goals
Pipeline
Pipeline management
is easily the most under appreciated
areas of the freelance workflow.
http://www.flickr.com/photos/baggis/225007470/
A well defined pipeline
• Tells you what your opportunities are.
Opportunities are to be followed up on.
• Tells you what your projects are.
Projects are your main income source.
• Calculates your efficiency for a given time
range.
Efficiency is your benchmark for improvement.
My Pipeline
Projects
Project Management
• Is easily the most complicated area of
freelance work
• You should strongly consider outsourcing
(management, development, etc)
• Be selective, not picky when choosing
projects
http://www.flickr.com/photos/cappellmeister/5921913/
Decent PM Tools
http://basecamphq.com/
http://myintervals.com/
http://zoho.com/projects/
Other Considerations
How about plain-old WordPress?
http://www.makeuseof.com/tag/selfhosted-wordpress-blog-project-management/
P2 GTD
Key Functions of PM
• Projects (note: plural)
• Milestones
• Tasks
• Teams
• Time
}
These are all moving
targets.
You and your tools
must be able to handle
change of all kinds.
Finances
The Income Dance
Quote
1.
Invoice
2.
Payment
3.
Receipt
4.
• Opportunity arises.
• RFP comes in.
• Proposal goes out.
The Income Dance
Quote
1.
Invoice
2.
Payment
3.
Receipt
4.
• Bid is approved.
• Project is awarded.
• Quote is converted to an invoice.
• Invoice goes out.
The Income Dance
Quote
1.
Invoice
2.
Payment
3.
Receipt
4.
• Ideally paid w/in agreed upon terms.
• Oftentimes partial payments are made to
begin the work.
The Income Dance
Quote
1.
Invoice
2.
Payment
3.
Receipt
4.
• Receipt goes out upon payment.
• Oftentimes overlooked by freelancers.
• This may also be a reminder if the payment is
late.
• Valuable time to upsell if this is a final receipt.
The Income Dance
Quote
1.
Invoice
2.
Payment
3.
Receipt
4.
• Process repeats as necessary until
project is complete.
Financial Tools
http://workingpoint.com/
http://outright.com/
http://lessaccounting.com/
http://freshbooks.com/
The Taxman Cometh
http://www.waywardirregular.com/?p=59
The way I pay my taxes is
quarterly, and this is definitely an
unpleasant process, but makes the
yearly tax-time a little less
daunting. It’s like getting stabbed
in the kidney once versus getting
stabbed in the kidney fifteen times
– the first one is all scary and
hurts like hell, but number sixteen
is just old hat and you’re ready for
it.
“
• Track Income/Expenses.
• Don’t do it yourself.
• Don’t wait until the last
minute.
• Educate yourself.
Just keep it simple… Recommended Reading
Important
Miscellany
Information Addiction
• How many feeds are in your
reader?
• How many times to you go to
Facebook/Twitter/Delicious
per day?
• How long do you stay on the
site?
Outsource. Please.
The smartest thing you
can do for your business
is to remove yourself
from it.
“No”
• Is the second most important word in a
freelancer’s vocabulary.
• Yes, turning down work can actually be
profitable in the long run.
Personal Projects
• …are just as important as client projects.
• These are areas where you can safely
experiment with new technologies and
platforms
• This is where the most important learning
comes from.
Questions?
Thank you.
mikeg@lovemikeg.com

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Day to Day Realities of an Independent Worker