This document provides a bibliography of sources for how to create a TV commercial. It lists 15 different references including websites from TV stations and networks, industry organizations, and publications that provide information on choosing a production company, buying TV advertising, setting a marketing budget, and getting ad rates and production costs. The references cover topics such as local cable advertising, creating attention-grabbing commercials, and using industry resources and tools for media buying and data reports.

1. “How To Do A TV Commercial”
S-14 Strategic Arts Marketing and PR
Section A
Minfeng, Megan, Nora, and Messay
Bibliography
“Agreement between Boston Ballet and American Guild of Musical Artists: July 1, 2011 - June 30,
2014.” Accessed February 3, 2014. http://www.musicalartists.org/agreements/BostonBallet.20112014.s.pdf
Cable Television Advertising Bureau. "Local Cable FAQ". Last modified 2014.
http://www.thecab.tv/main/cablenetworks/localcablefaq/
Comcast Corporation. "Comcast Spotlight". Last modified 2014.
http://www.comcastspotlight.com/advertising-solutions/on-air/spot-cable
Cox Media Group." Pittsburgh: WPXI-11". Last modified 2014.
http://www.coxmediagroup.com/pittsburgh/
Crain Communications. "Ad Age Datacenter- Fact Pack 2006". Last modified 2006.
http://adage.com/images/random/FactPack06.pdf
“Creating an Attention-Grabbing TV Commercial.” Entrepreneur. October 2, 2006. Accessed
February 3, 2014. http://www.entrepreneur.com/article/168390
Hearst Stations, Inc. "WCVB Boston- Advertise With Us> Broadcast Media Kit". Last modified 2014.
http://www.wcvb.com/tv/advertise
“How to Choose a TV Commerical Production Company.” Accessed February 3, 2014.
http://www.cheaptvspots.com/expertise.html
“How to Buy TV Advertising on a Budget”. Inc.com. Accessed February 4,2014,
http://www.inc.com/guides/2010/09/how-to-buy-tv-advertising-on-a-budget.html
Kantar Media- SRDS (Standard Rates and Data Service).
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"Resources > Using SRDS.com". Last modified 2014. http://blog.srds.com/blog/how-to-2.
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"Media Buying Online Calculator". Last modified 2014.
http://www.srds.com/frontMatter/sup_serv/calculator/index.html
Lavinsky, Dave. “Three Steps to A Solid Marketing Budget.” Forbes.com. June 6,2013. Accessed
February 3, 2014 http://www.forbes.com/sites/davelavinsky/2013/06/07/three-steps-to-a-solidmarketing-budget/

2. Loyola- Notre Dame Library Research Guide, The. "Communication- Ad Rates and Media
Production". Last modififed 2014.
http://guides.lndlibrary.org/content.php?pid=344229&sid=2972523
Roy, Joe. Marketing Metrics Made Simple. "Advertising Metrics". http://www.marketing-metricsmade-simple.com/contact.html
SQAD. Spot Quotations and Data, Inc. "About >Products> Local Data> SpotTV> Samples>
DATAVue Reports". Last modified 2014. http://sqad.com/products/datavue/#05