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2. Machine Learning - What is
it?
The art of machine learning empowers
computers to imitate the smarts of humans
by honing their skills on hefty data sets.
Essentially, machine learning harnesses
information-inspired revelations to recreate
certain facets of human intellect within
digital constructs.
3. Types of Machine Learning
Algorithms
Supervised
learning
Unsupervised
learning
User Behaviour
Analysis
4. How machine learning
personalizes User
Experiences?
• User Behaviour Analysis
• Dynamic Website Personalisation
• Customer journey mapping
• User Segmentation Strategies
• Predictive User Experience
• A/B testing &machine learning
• Enhancing customer support
• Tailoring email campaign