#sopa_teach_in @THENEWSCHOOL

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A radical, free market solution to solve the problem of online piracy as presented to the SOPA TEACH-IN at The New School of January 31, 2012

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  • If you don't get the sequence with the tow truck: These are the tow trucks confiscating the MegaUpload founder, Kim Dotcom's Mercedes after arresting him and his conspirators for massive infringement. How poetic that the tow truck confiscating the vehicles is emblazoned with an infringement of Cars, a presumably unlicensed image property of Disney-Pixar.
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#sopa_teach_in @THENEWSCHOOL

  1. 1. #sopa_teach_in @thenewschool January 30, 2012 66 5th Ave Kellen AuditoriumPARSONS THE NEW SCHOOL FOR DESIGN
  2. 2. #sopa_teach_in @aquarious @mfadt David Carroll http://dave.parsons.edu/teach-in/sopa/ associate professor art, media & technologyPARSONS THE NEW SCHOOL FOR DESIGN
  3. 3. Cloture
  4. 4. ClotureWe could have been watching PIPA being passed, live on C-SPAN, right now.
  5. 5. Sequels, prequels & spinoffs
  6. 6. Sequels, prequels & spinoffsSOPA, PIPA, OPEN Act, ACTA, C-11, PCFIP
  7. 7. A White HouseCall for Solutions
  8. 8. A White House Call for SolutionsA radical, free-market based solution to the problem of online piracy.
  9. 9. Oil & Vinegar
  10. 10. Oil & VinegarCan copyright enforcement and a free and open Internet even be conceptua!y reconciled?
  11. 11. IP ≠ IPCan copyright enforcement and a free and open Internet even be conceptua!y reconciled?
  12. 12. Artificial Scarcity
  13. 13. Artificial Scarcity Without a physical product to monetize, theContent Cartel limits product availability throughlicensing deals that ensure media isn’t as plentiful as the market demands, especially across digital platforms and viewing timeframes.
  14. 14. Piracy Ensues
  15. 15. Piracy Ensues If you refuse to sell the market the product itdemands at any price, don’t get defensive aboutbuying Congress to shut down the Internet and we end up noticing.
  16. 16. Piracy EnsuesStealing content is wrong, illegal, and punishable.
  17. 17. Piracy Ensues Stealing contentthat is offered by the copyright holder for sale, at a competitive price, under good terms & conditions, is very wrong, illegal, and punishable.
  18. 18. Piracy EnsuesStealing content otherwise unavailable for any price could be a gray area.
  19. 19. Universal Media LibraryAccess Unlimited Timeframe
  20. 20. Universal Media LibraryAccess Unlimited Timeframe The market demands all the media, all the time, on all the devices.
  21. 21. Universal Media LibraryAccess Unlimited Timeframe The market demands äll the media, äll the time, on äll the devices.
  22. 22. Piracy Eliminated
  23. 23. Piracy EliminatedHow much would you pay for Universal Media Library Access Unlimited Timeframe? All the media, all the time, all the devices.
  24. 24. Renegotiate our Copyright Licensing Framework
  25. 25. Renegotiate our Copyright Licensing Framework Offer a tax break to copyright holders whorenegotiate to the UMLAUT rights framework.
  26. 26. Pay for media like you pay for your cell phone service.
  27. 27. Pay for media like you pay for your cell phone service. Sell it like the abstraction it is.
  28. 28. MegaUpload
  29. 29. MegaUploadAnother “MegaConspiracy” was that Kim Dotcom had figured it all out. He could pay copyright holders 90% on huge revenues from a wildlylucrative Freemium business model where you give your content away for free to most people. A few premium users will pay for everyone else.
  30. 30. Questions
  31. 31. QuestionsWhy do we even need SOPA, PIPA, OPEN if theFBI is already able to take down blatant copyright infringement operations across international jurisdictions?
  32. 32. ©
  33. 33. QuestionsWhat if copyright holders could get paid by giving their work away for free?
  34. 34. Thesis: End Piracy
  35. 35. Thesis: End PiracyAssuming the Content Cartel would even licenseto UMLAUT and then sell Freemium access like MegaUpload, it’s absolutely possible. Piracy fundamentally eliminated.
  36. 36. Conclusion
  37. 37. Conclusion Legislate a new copyright license framework, not the whole Internet. Innovate new business models, not new laws, treaties, and judiciaries.The tech enterprise has readied a! the requisite networks, protocols & products.

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