Presentation to eGoli BioBalanced IP Rights<br />Marcel D. Mongeon<br />Intellectual Property Coach<br />
Outline<br />The polarization of IPRs<br />Biotech and IPRs<br />The prevailing views<br />What the IP rules are today<br ...
The Polarization of IPRs<br />MP3 players<br />File Sharing, Downloading<br />Higher speed internet<br />The death of copy...
The Pirate Party<br />Current situation in Sweden<br />The Pirate Bay<br />BitTorrent tracker<br />i.e. no hosted content<...
Other Politicization<br />
And Yet More<br />
Biotech engenders Polarization <br />Gene patents<br />Drug patents<br />Brand-name vs. Generics<br />Biologics<br />Curre...
A Problem<br />All IPRs are lumped together:<br />Patents, Copyrights, Trade-marks<br />In some sectors some aggressive ta...
The Public Reaction<br />Aggressive IP Tactics lead to public problems<br />Public doesn’t understand issues but does reac...
Government’s Reaction<br />When Public is concerned so are they<br />The “Precautionary Principle”<br />How statistically ...
The Real Problem<br />Public doesn’t understand Intellectual Property!<br />Most people can’t distinguish trademarks, copy...
Example of Geographic Indications<br />Protection for names associated with items originating from known areas<br />The Ca...
IPRs – Do WeHave Enough Rules?<br />Patents<br />Novelty<br />Non-obviousness or Inventive Step<br />Utility<br />In addit...
Copyright Area<br />What should be covered?<br />Traditionally has covered work of original expression<br />Period of time...
Trademarks<br />Traditional rule:<br />Protects goods (services?) for defined classes<br />Expansion has been occurring fo...
Let’s Look at Expansions<br />In Patents:<br />Some inventions no longer protectable<br />Best example Biologicals<br />Pa...
Copyright Expansion<br />“Self help” remedies<br />Digital Millennium Copyright Act<br />Copyright term extension<br />The...
Do We Need More Rules?<br />Indigenous and Traditional Knowledge<br />Two issues:<br />Patents  Prior Art and Benefit Sha...
So, What Does Balance in IP Mean?<br />Go back to original deal:<br />Why do we grant patents, copyrights etc?<br />Deal b...
My response<br />Of course, IP Rights (in moderation) are needed<br />All of patent, copyright and trademark serve a purpo...
A Classic Over-Reaching<br />Use of IP to segment markets<br />Coke licences to bottler in SA and Canada separately<br />I...
Other Differentiations<br />Kindle<br />Movies<br />TV Shows<br />
National Rights<br />Sometimes useful to explore history of IPRs<br />In 1850s who was largest infringer of IPRs?<br />In ...
Other IP Challenges<br />Patent Thickets<br />Everyone patenting everything in sight<br />Particularly acute in biotech<br...
Markets for IP<br />Ultimately we need to develop national and international IP markets<br />Can be a source of national c...
Ultimately What is Important?<br />People!<br />Finding, attracting and retaining good people<br />Biotech is clearly an i...
A Few Words on IPR Bill<br />Should now be clear path to who owns<br />Although some bureaucracy, should not be difficult ...
Questions?<br />Marcel D. Mongeon<br />+1 (905) 390 1818<br />+44 (0) 1905 70 1818<br />marcel@mongeonconsulting.com<br />
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2009 07 27 Balanced IP

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Presentation made to eGoli Bio in Gauteng Province, South Africa on July 27, 2009.

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2009 07 27 Balanced IP

  1. 1. Presentation to eGoli BioBalanced IP Rights<br />Marcel D. Mongeon<br />Intellectual Property Coach<br />
  2. 2. Outline<br />The polarization of IPRs<br />Biotech and IPRs<br />The prevailing views<br />What the IP rules are today<br />Where are they headed? And why?<br />How to encourage balance<br />
  3. 3. The Polarization of IPRs<br />MP3 players<br />File Sharing, Downloading<br />Higher speed internet<br />The death of copyright?<br />But:<br />Prevailing public sentiment is that some copying is OK<br />
  4. 4. The Pirate Party<br />Current situation in Sweden<br />The Pirate Bay<br />BitTorrent tracker<br />i.e. no hosted content<br />BUT facilitates copyright infringement<br />Court decision sending operators to jail<br />Political force  Seat in European Parliament<br />
  5. 5. Other Politicization<br />
  6. 6. And Yet More<br />
  7. 7. Biotech engenders Polarization <br />Gene patents<br />Drug patents<br />Brand-name vs. Generics<br />Biologics<br />Current US Moves<br />Reach-through Claims<br />GMOs<br />
  8. 8. A Problem<br />All IPRs are lumped together:<br />Patents, Copyrights, Trade-marks<br />In some sectors some aggressive tactics<br />Music, Film and the DMCA<br />Geographic Indications and Food<br />Olympics and World Cup and Trademarks<br />
  9. 9. The Public Reaction<br />Aggressive IP Tactics lead to public problems<br />Public doesn’t understand issues but does react to perceived injustices<br />People going to jail for downloading<br />Scare tactics on GMOs<br />Frankenfoods<br />“Patents Kill Babies”<br />
  10. 10. Government’s Reaction<br />When Public is concerned so are they<br />The “Precautionary Principle”<br />How statistically can you “Prove a Negative”?<br />Needed legislative changes in IPRs are held up to clear the way for other related problems<br />
  11. 11. The Real Problem<br />Public doesn’t understand Intellectual Property!<br />Most people can’t distinguish trademarks, copyrights, patents and trade secrets<br />Little understanding in public of how IP can create value<br />
  12. 12. Example of Geographic Indications<br />Protection for names associated with items originating from known areas<br />The Canadian ‘Champagne’ Story<br />Creation of value for RSA through GIs?<br />Wine Industry<br />Rooibos?<br />Biltong?<br />
  13. 13. IPRs – Do WeHave Enough Rules?<br />Patents<br />Novelty<br />Non-obviousness or Inventive Step<br />Utility<br />In addition<br />Doha Declaration with respect to emergency health use<br />Convention on Biological Diversity<br />Origin and Benefits Sharing<br />
  14. 14. Copyright Area<br />What should be covered?<br />Traditionally has covered work of original expression<br />Period of time was around 50 years<br />
  15. 15. Trademarks<br />Traditional rule:<br />Protects goods (services?) for defined classes<br />Expansion has been occurring for “well known” marks<br />International sports protection<br />
  16. 16. Let’s Look at Expansions<br />In Patents:<br />Some inventions no longer protectable<br />Best example Biologicals<br />Patent term extensions<br />Is it 20 or 21 years?<br />What should be covered?<br />E.g. of interfaces<br />Obviousness<br />Reach throughs<br />
  17. 17. Copyright Expansion<br />“Self help” remedies<br />Digital Millennium Copyright Act<br />Copyright term extension<br />The Sonny Bono Copyright Term Extension Act<br />Making certain information illegal<br />Decrypting<br />Creation of Grey markets<br />
  18. 18. Do We Need More Rules?<br />Indigenous and Traditional Knowledge<br />Two issues:<br />Patents  Prior Art and Benefit Sharing<br />Copyright/Trademark  Copying<br />Can this be covered by existing mechanisms?<br />
  19. 19. So, What Does Balance in IP Mean?<br />Go back to original deal:<br />Why do we grant patents, copyrights etc?<br />Deal between society and individuals<br />In return for contributing to society (i.e. knowledge, artistry etc) society rewards original creator with a period of exclusivity<br />So, is society still benefiting from this deal?<br />
  20. 20. My response<br />Of course, IP Rights (in moderation) are needed<br />All of patent, copyright and trademark serve a purpose as originally envisaged<br />What we need to protect against is letting IPRs go beyond what the deal was<br />
  21. 21. A Classic Over-Reaching<br />Use of IP to segment markets<br />Coke licences to bottler in SA and Canada separately<br />If Canadian producer is charging too much, why can’t I buy in SA and import into Canada?<br />Isn’t idea of WTO to withdraw trade barriers?<br />Example of European Community<br />
  22. 22. Other Differentiations<br />Kindle<br />Movies<br />TV Shows<br />
  23. 23. National Rights<br />Sometimes useful to explore history of IPRs<br />In 1850s who was largest infringer of IPRs?<br />In 1950s? In 1990s?<br />Is it reasonable national policy to be an IP Infringer?<br />Real issue is need to protect own IPRs<br />As countries generate IP, they will protect<br />
  24. 24. Other IP Challenges<br />Patent Thickets<br />Everyone patenting everything in sight<br />Particularly acute in biotech<br />Solutions?<br />Patent Trolls<br />The RIM situation<br />Possible solutions emerging<br />
  25. 25. Markets for IP<br />Ultimately we need to develop national and international IP markets<br />Can be a source of national competitive advantage<br />Concentrate in areas of expertise<br />
  26. 26. Ultimately What is Important?<br />People!<br />Finding, attracting and retaining good people<br />Biotech is clearly an international market<br />Canadian experience:<br />With US less than 150 km away for most<br />Conditions have to favour clusters<br />People want to work where there are lots of jobs<br />
  27. 27. A Few Words on IPR Bill<br />Should now be clear path to who owns<br />Although some bureaucracy, should not be difficult to manage<br />Two most important aspects about the US system:<br />Clear ownership<br />Properly funded<br />
  28. 28. Questions?<br />Marcel D. Mongeon<br />+1 (905) 390 1818<br />+44 (0) 1905 70 1818<br />marcel@mongeonconsulting.com<br />

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