During the last several years, there has been a steady exodus of electronic bill-payment (bill-pay) transactions from financial institutions in favor of paying the billers directly through digital channels. Mercator Advisory Group’s latest research report, Bill Pay: Fast and Simple Wins, discusses why and how banks and credit unions could staunch this outflow. Most financial institutions do not charge fees for electronic bill payment despite the expense of maintaining a bill-pay system. That is because consumers expect the service to be included in their monthly checking account fee or in the balances they need to carry. But bill pay is a product that keeps consumers coming back to the financial institutions’ web and mobile sites, which leads to frequent interactions and opportunities for a bank or credit union to communicate information to its customers or members and offer financial advice.