The document provides analysis of trends in the UK App Store between March 2010 and April 2010. Some key points: - The number of apps and publishers increased by over 50% and 30% respectively, while average app size decreased by 5% and average price decreased slightly. - "Tsunami of crap apps" refers to large number of low-quality batch-produced apps in certain categories like quotes and jokes. - For utility apps, memory size is less important but casual apps generally aim for 10MB or less for quick downloads on phones. - Business categories offer less opportunity for startups due to high brand penetration and concentration of free apps. - Many news vendors treat mobile apps like