The New Media Group is a social enterprise leading the way in Mongolia and across Asia as the Founding Certified B Corporation in the region. The New Media Group is made up of several subsidiary companies focusing on commerce, design, investment, marketing and technology. As a social enterprise, which empowers human-centered business, its utmost goal is to create a positive and friendly corporate culture. Additionally, The New Media Group has cultivated strong social engagement through its human-centered social responsibility programs and is dedicated to supporting nonprofits and international organizations who are working to help people in Mongolia and around the world. Social links: http://thenewmediagroup.co/ http://twitter.com/NMGteam/ https://facebook.com/NMGteam https://youtube.com/c/TheNewMediaGroup http://linkedin.com/company/the-new-media-group/ http://flickr.com/photos/NMMAteam/ Interview source: http://www.honeymanconsulting.com/blog/2015/2/5/bcorp-qa-mend-orshikh-amartaivan-from-the-new-media-group-mongolia

1. February 5, 2015
#BCorp Q&A: Mend-Orshikh Amartaivan from The New
Media Group (Mongolia)
This interview with Mend-OrshikhAmartaivan of The New Media Group (Mongolia) was
conducted for The B Corp Handbook: How to Use Business as a Force for Good (Berrett-
Koehler Publishers, October 2014), the world's first book on B Corporations.
1. How do you use your B Corp status in your branding/marketing?
After receiving the Certified B Corporation status, we place the logo on all types of our official
documents, website and brochure. However, not many Mongolians are familiar with this concept
and we always face with questions of asking what the Certified B Corporation is. Then we could
clearly see how their face shine up after we answered their questions. It obviously increase the
level of trust in business relationship with our customers and partner companies, which is vital to
the conduct of every business.
2. How did your company "sell" the idea of becoming a B Corp internally to your employees?
We celebrate “Core Value Day” of the company on the last Friday of every 3 months. It’s held as
a casual meeting, where we could discuss about our beliefs, value and learn to respect each other
by starting from talking about ourselves. As we grew as a company, we didn’t want to lose that
culture and we wanted a way to share it with all employees.
Our actions are driven by our beliefs, and our beliefs are driven by our values and principles. We
believe the profit made from both parties benefits, which are internal (our company, employee)
and external (community, environment and etc), is what we called the real healthy profit and
that’s what we intend to make.
In scope of our social responsibility, we offer our full service for free of charge to one NGO for

2. each month to support their work for better future of Mongolia. It brings secure and friendly
atmosphere within the organization and our employees were proud and excited to be officially
stated as a B corp organization.
3. What business benefits do you directly attribute to your B Corp certification?
The assessment period taught us a lot about how to smartly combine the business and social
responsibility. We took it as an honour to join the global family of the companies share same
beliefs to build better world. We determine to spread the idea through Mongolia and Asia to
make this family larger and larger.
4. What was your biggest surprise about becoming a B Corp?
We discovered many well-known and our favorite companies were within the B corp network
and finding out that we could connect with them directly through this network was great
opportunity for our company as well as surprise.
5. What advice do you have for a business considering B Corp certification?
Today, companies operates in fierce competition and have to make many important decisions
every single day. Unfortunately, I found many of these decisions have made with very little
consideration about community and mother earth. Consequently, there are millions of disaster
caused by our multiple poor decision. This is the time to stop and consider joining the B Corp
community.
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