How to be more successful listing items on XStreet SL, Second Life's ecommerce platform.

1. Merchandising Best Practices for Increased Sales on Xstreet SL Pink Linden

2. 2/3 of Shoppers browse on Xstreet SL before going in-world to complete their purchase Source: Linden Lab Survey June 09

3. In The Last 12 Months on Xstreet SL… 200% More Buyers 100% More Sellers

8. Walk in your customers’ shoes:WIIFM?

11. Anatomy of an Effective Listing Take Many, Great Photos Copy that Sells Cross Promote Locations and items Multiple Language support Experiment! Support After the Sale Promote Loyalty

12. Taking Good Photos Do’s Take Great Pictures Use your best photo as your main photo Use lots of photos Use a composite image Translate text on photos if listing in multiple languages Use machinimas, links, especially for animations Don’ts Put text on Main photo Use only one picture Use only one angle Use a composite only Forget to use Color and Contrast, and layout

13. Copy that Sells: Arouses curiosity and emotion Explains Benefits-WHY to buy Asks for the Sale Use specifics: nouns and adjectives Features Reduces FUD: Pricing Return/Service Policy Other Locations/links Humanizes you Good spelling, punctuation, grammar, and spacing

14. No copy at all Defensive language Lacks Benefits Dense, wordy copy Wrong language Assumes all customers are experts in SL Overuse of words like “fantastic, beautiful,” etc.

15. More Tips Time merchandising= Time creating Experiment frequently, keep it fresh! Measure Test pictures, titles, copy, prices, bundles, links, etc. Shared Media Links in world Support After the Sale Promote Loyalty

16. Listing Enhancements Bold, Featured, Home Page Featured Shoppers 9x more likely to buy non-Freebie item on XStreet Test and experiment; use good practices

17. Additional Resources: eBay.com Etsy.com Amazon.com (marketplace) Other merchants’ listings Everything you read every day Shop in your local markets