E-Loan and Lending Tree are two online lending companies that offer similar services over the internet. The document asks the reader to evaluate the similarities and differences between the two companies in terms of their markets and resources. It also asks what strategic actions the companies could take to improve their positions, and whether co-opetition, or cooperation between competitors, could be more beneficial than solely competing against each other. The response should be a 1.5-2 page narrative analysis utilizing outside sources and APA style formatting.

1. E-Loan and Lending Tree are two entrepreneurial firms that
offer lending services over the Internet. Evaluate the features of
these two companies and, for each company:
a. Evaluate their characteristics and assess the extent to which
they are comparable in terms of market commonality and
resource similarity.
b. Based on your analysis, what strategic and/or tactical actions
might these companies take to improve their competitive
position? Could E-Loan and Lending Tree improve their
performance more through co-opetition rather than competition?
Explain your rationale.
This is to be in narrative form and should be as thorough as
possible. Bullet points should not to be used. The paper should
be at least 1.5 - 2 pages in length, Times New Roman 12-pt
font, double-spaced, 1 inch margins and utilizing at least one
outside scholarly or professional source related to competitive
strategy. The textbook should also be utilized. Do not insert
excess line spacing. APA formatting and citation should be
used.