2 Per

1. Personas
Name Phineas Roxanne
Personal - Age: 21 - Age: 44
- Gender: Male - Gender: Female
- age -Education: Attending SAIT -Education: Marketing Degree
-
- gender for Surveying -Interests: Soccer Mom, -
- education -Interests: Sports, hanging reading, running -
- interests out with friends, plays on -
the Trojans Hockey Team
Family - Family in hometown - Divorced
- Lives on res with 3 - Has two kids (10 and 16)
- spouse other guys - Boyfriend
-
- children - Stays connected with her -
- relatives family -
Work - No job, full-time - Self-employed
studies - Upper-middle class
- job - Parents help with income
-
- income funding - $50,000/year -
- net worth -
Live - Where: SAIT Residence - Where: Calgary
- 8 Months - 5 years
- where - Best place for a student - Moved after the divorce
-
- how long to live -
- why there -

2. Hub & Spoke
School
School
Sports ––
Sports
boards,
boards, Facebook
Facebook
programs, Page YouTube Ads
YouTube Ads
programs, Page
loop video
loop video
ads
ads
Twitter
Twitter
“SAIT Student
“SAIT Student
WiFi, brought
WiFi, brought Samsung
Samsung
to you by
to you by SIII - -
SIII
Samsung”
Samsung” Website
Website
Four Square Facebook Ads
Facebook Ads
Four Square
Google
Google
Ad Words
Ad Words