Visit - https://hoomale.com (Free articles, Infographics, and tools) Key Takeaway Gen Alpha, the youngest generation, is growing up in a digital world with high device ownership, significant screen time, and virtual reality becoming a part of their lives. While they benefit from digital learning, mental health and physical health concerns are emerging. Parents are actively engaging with their Gen Alpha children on various topics, including digital media, race, gender norms, and politics. Summary * Gen Alpha is the first fully digital generation, with high rates of device ownership and immersion in advanced technology. * Over half (54%) of Gen Alpha children own tablets, and virtual reality (VR) is becoming more prevalent. * Gen Alpha's screen time varies with age, with children aged 13-18 spending more time online. * Online communities and friendships play a significant role in their lives, with 24% having friends they've never met in person, primarily due to online gaming and messaging apps. * Parents are cautious, with 73% implementing parental controls, but they recognize the benefits of digital learning. * Gen Alpha parents are more open to the idea of the metaverse for their children's future, even though they have concerns about safety and trustworthiness. * Streaming services like YouTube and TikTok dominate Gen Alpha's daily media consumption, with social media use increasing as they get older. * Digital devices and online communication are ubiquitous, with tablets, video game consoles, and smartphones being common among Gen Alpha children. * Subscription-based streaming services, particularly Disney+, are a significant part of Gen Alpha's entertainment. Gen Alpha is growing up in a digital age, heavily influenced by technology and digital media, with parents actively navigating their children's digital experiences and shaping their understanding of the world.